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Ken Auletta’s Media Content Keynote Discusses Writer Liberation

By: Farida Helmy - Published: Jun 22, 2014 • References: kenauletta & youtube
In this media content keynote, New Yorker essayist Ken Auletta discusses how the "age of Netflix" is good for writers as it gives them more liberation as opposed to the more typical broadcast structure.

Even though there has been a decline in traditional forms of broadcast lately, there are some types of content that can survive it and some that won’t. Auletta believes that companies that choose to stick to older formats are more likely to lose out because people now no longer have the patience they used to have with options like Netflix and online streaming so readily available and affordable to them. He cites examples like sports events and the Academy Awards—that pull in up to 1 billion viewers every year —to prove that some broadcast content can still survive.

The most important thing he highlights in his media content keynote is the fact that writers will have more freedom to write for series and sitcoms without having to worry about ad breaks that sometimes kill the buildup the writers had designed when writing the script. Stats for The Future of Broadcast Content Trending: Older & Chilly
Research: 274 clicks in 101 w
Interest: > 3 minutes
Concept: Media Content Keynote
Related: 13 examples / 10 photos
Segment: Neutral, 18-55
Comparison Set: 5 similar articles, including: revolutionized television programming, distributing content effectively, and media and eliminating stereotypes.