The Benefits of Datafication
Kenneth Cukier Keynotes - Kenneth Cukier is the Data Editor for The Economist, who often presents data-related keynotes....
Cukier says that there are benefits to this kind of datafication. He uses vaccinations as an example. Cukier explains that flu shots, when given to the majority of the population are expected to cover everyone. However, through Twitter interactions, researchers have discovered that this might not be the case. There are large groups of people who don't get vaccinated and connect both on Twitter and physically. These social media platforms provide researchers with valuable information from all over the world.