Bo Fishback Keynotes
The keynotes by Bo Fishback focus on the evolution of the marketplace and identify new tools to...
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Bo Fishback Discusses Evolution In This Marketplace Keynote
Romina S. Cortellucci — July 12, 2012 — Keynote Trends
References: vimeo
From camels to the online stores, the evolution of shopping is discussed in this Marketplace Keynote by Bo Fishback. As founder and CEO of Zaarly Bo Fishback shows how the marketplace is based on five pillars: location, communication, logistics, information, and payment. These pillars have been key to the changing of the marketplace in the past and will help in the fundamental shift of the future.
The evolution of the marketplace has gone from travelling on camels selling products to bringing everyone together creating a bazaar. This establishes how Fishback sees each advancement of the marketplace using a mixture of these pillars, in the case of the bazaar it was the ability to work out the logistics and location.
Fishback points out that the addition of new tools to marketplaces help to create more economic growth yet it does not obsolesces the old ones. The ecommerce website Amazon ties together all five pillars, yet co-exists with the shopping mall continuing to grow the marketplace.
The evolution of the marketplace has gone from travelling on camels selling products to bringing everyone together creating a bazaar. This establishes how Fishback sees each advancement of the marketplace using a mixture of these pillars, in the case of the bazaar it was the ability to work out the logistics and location.
Fishback points out that the addition of new tools to marketplaces help to create more economic growth yet it does not obsolesces the old ones. The ecommerce website Amazon ties together all five pillars, yet co-exists with the shopping mall continuing to grow the marketplace.
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