Unpublished - Title: Enhance
Specific Demographic Marketing
Maddy Dychtwald Keynotes - Speeches by Maddy Dychtwald are insightful, particularly when it comes to demographic trends and...
In her presentation, Maddy Dychtwald discusses her perspective on changing demographic trends. With a focus on both gender and generational market patterns, she explains the cultural implications of accelerating rates of change. Dychtwald argues that this is the mere beginning of a longevity revolution- people are living longer and better. As a direct reflection of this, the market will shift into the older generational needs. Financial and insurance services will boom in the way the diaper industry did in the 1950s.