Personalities in Advertising
Ken Schmidt Keynotes - Ken Schmidt's keynotes offer actionable, industry-driven insight into effective public relations,...
Schmidt briefly discusses the role of personality in the American advertising market. He argues that everyone is selling the same product, and that the key to success is having the consumer like your business better. When a company is popular or well-liked, the likelihood for recommendations goes up. This creates an inclusivity in community. This idea is a national standard and makes for a superb reputation.