Futurism in Marketing and Trends
James Canton Discusses Innovation in Technologies and Business
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James Canton is known for his career as a futurism commentator on CNN, earning him the nickname of ‘Dr. Future.’ Canton has written countless articles predicting market trends and several books, including ‘The Extreme Future.’ He is the CEO of Institute for Global Futures, a leading strategy consultant group.
With businesses diverging into microindustries, there is endless opportunities for unexpected innovation. Canton argues that in a time of accelerating exponential technologies, it is possible that these products will drive and empower innovation for the next 100 years. Our technologies are changing at a rapid speed, transforming work, health and life. Canton encourages his audience to partake in Economic Darwinism. He says, “innovate, adapt or die.”
