roger martin

roger martin Keynotes - The Roger Martin speeches express his preoccupation with corporate culture. Martin breaks down the... Need Inspiration?

Check out our collection of 1,000+ keynote speaker videos or contact us to find the best keynote speakers for your event.

Videos Speakers Facebook Twitter
Roger Martin discusses how innovation prospers in his illogical thinking keynote.

To culminate innovation, the words "prove it" must be relinquished from a company’s vocabulary according to Martin. It's understood that for something to work it requires evidence. There are two pieces of logic that individuals revert to when it comes to proving a statement: deductive logic and inductive. Those two forms of logic restrict the possibilities for innovation. Through these lines of understanding, a set of guidelines and predicted outcomes are expected.

For innovation to culminate, individuals are required to recognize a different form of logic. Abductive logic is a necessary step towards innovation. Through this line of thinking the possibilities for an unperceived outcome is introduced. Illogical thinking is how innovation takes place.