Managing Finite Resources
Ellen MacArthur Keynotes - In her keynotes, Ellen MacArthur draws on her own experience as a record-setting sailor and her role...
Currently, the world is running on a linear economy; something is made, used and thrown away. The world is bumping into limits with resources and waste. Even if an effort was made to consume and waste less, the growing population would level out contributions. She believes that the answer is to create a circular economy. This concept is different from recycling as it represents a redesign of the designing process. According to Ellen MacArthur products should be "made to be made again." Instead of tinkering with effectiveness, the process of creation needs to change.