Learning from Emerging Markets
Navi Radjou Keynotes - The Navi Radjou keynotes promote the view that in order to garner creativity, creative leaders are...
After studying innovation in emerging markets in places such as India, China and Brazil, Radjou found a faster and more effective way to spark creativity. Comparing the spirit of Jugaad with a jazz band, Radjou explains it is a very improvised and unstructured approach that is being used by many visionary CEOs in emerging markets.
The Hindu word Jugaad is translated by Radjou into the, "gusty art of improvising an effective solution using limited resources using a dash of ingeniuty." And, Navi Radjou explains how this do-it-yourself approach practiced by young millenials will help benefit businesses and change the world.