Mike Osswald Keynotes - The Mike Osswald talks on online marketing and the digital revolution offer a new take on old...
Mike Osswald's Digital Marketing Talk Discusses Comparative Principles
The speaker defines marketing as showing how the company has what the costumer needs and listening to them. Osswald's digital marketing talk compares four old marketing principles and offers new, updated ones in their place. Planning markets becomes always be learning; promotion becomes always be talking; activation becomes always execute purposefully; and integrated marketing communications becomes always be agile.