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Paula Scher's Design Identity Keynote is Engaging

By: Farida Helmy - Published: Jun 7, 2014 • References: behance.net and vimeo
What makes this design identity keynote so interesting and unique -- compared to other design keynotes -- is the fact that unlike other speakers, designer and artist Paula Scher is against dishing out principles, tips and strategies for success.

Discussing four past projects and how they came to be huge successes with the audience, Scher explains that good design is not planned for, that it is "accidental or circumstantial." She states in her design identity keynote that sometimes venturing outside the brief is the most creative and novel way to deal with the issue at hand.

Working mostly with institutional and cultural clients in need of design and visual branding, Scher highlights that most of the time the problem with a design solution is not the work itself, but the people.