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Paula Scher's Design Identity Keynote is Engaging
Discussing four past projects and how they came to be huge successes with the audience, Scher explains that good design is not planned for, that it is "accidental or circumstantial." She states in her design identity keynote that sometimes venturing outside the brief is the most creative and novel way to deal with the issue at hand.
Working mostly with institutional and cultural clients in need of design and visual branding, Scher highlights that most of the time the problem with a design solution is not the work itself, but the people. Stats for Working Outside Creative Briefs Trending: This Quarter & Buzzing
Traction: 1,026 clicks in 24 w
Interest: 0.5 minutes Concept: Design Identity Keynote
Related: 13 examples / 10 photos
Segment: Neutral, 18-55 Comparison Set: 5 similar articles, including: the power of honest storytelling, changing the world through design, and designing for joy.