Laurie Rosenwald Keynotes - The keynotes by Laurie Rosenwald discuss the creative process and the power of making mistakes to...
Not doing work is better than working and not trying something is better than trying, says Rosenwald. In her keynote, she discusses how making mistakes leads people into doing things they wouldn't normally do, which then leads people into creating interesting and unique things that help them discover wonderful facets they wouldn't have found by themselves.
Rosenwald uses George de Mestral, the inventor of Velcro, as an example of serendipity to illustrate how accidents fuel great ideas and how to create chaos on purpose. Many companies are focused on doing the right thing, which leads them in creating products that look similar to other products. She implores people to create the wrong thing, something that's different and imperfect to humanize a product.