The Placebo Effect
Dan Ariely Keynotes - In Dan Ariely speeches, he examines how irrational behaviors affect decision-making. As a Professor...
In the spirit of Pavlovian conditioning, the brain secretes a natural painkiller similar to morphine once the person accepts that they have taken a pain relief medication and that the pain will subside. Similarly, when Dan Ariely gave study participants beer with balsamic vinegar in it without telling them, they favored it over regular beer, while they hated it when they knew there was balsamic vinegar in it before they drank it.