peter fader peter fader Keynotes

Peter Fader's keynotes mirror his work in customer analytics as co-director of the Wharton Customer... Need Inspiration?

Get inspired by our collection of 2,000+ keynote speaker videos and 100+ courses of innovative content.

A Customer Centricity Keynote by Peter Fader Offers New Strategies

By: Jonathon Brown - Published: Jan 23, 2013 • References: &
Peter Fader’s customer centricity keynote draws a line in the sand between the old school product centricity model of business development and the new "solution provider" model.

Fader begins by clearly outlining product centricity. He explains that businesses traditionally grew their products in one of two ways: either by using their knowledge to expand their product line to offer existing customers more or by attempting to reach more customers with the same product. This model assumed a sort of natural monopoly where said business was the only one with the idea or know how.

Fader quickly brings us up to speed by describing the solution driven customer centricity model of today. He gives a great example of IBM who went from producing a commoditized array of products to offering business solutions to its clients regardless of the vendor the product came from. Stats for Solution-Based Business Models Trending: Older & Warm
Research: 1,111 clicks in 174 w
Interest: > 3 minutes
Concept: Customer Centricity Keynote
Related: 13 examples / 10 photos
Segment: Neutral, 18-55+
Comparison Set: 5 similar articles, including: diverse boardroom cultures, speed and persistence in business, and if politicians borrowed from marketers.