Creating More than a Brand
Dan Lyons Keynotes - The presentations by Dan Lyons discuss his work as a journalist and writer. The author of a various...
Beyond Jobs himself, however, there is the cult of Apple. People all over the world have and continue to camp out to purchase an Apple product, despite the fact that there is no shortage. The brand has so much power that people want to be seen attached or associated with the brand.
The keynotes by Jobs, before his death, became somewhat of a ritual too. He would hold up the product, wearing his signature black turtleneck and invoking strong emotions in consumers. This cult of Apple keynote explores how the company has created so much more than a line of products.