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Taking on an enormous feat like designing the Obama Campaign of 2008, Scott Thomas delivers keynotes...

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Scott Thomas’s Creative Collaboration Keynote is Insightful

By: Farida Helmy - Published: May 26, 2014 • References: simplescott and vimeo
Sharing his experience designing the successful and popular Obama Campaign with audiences, Scott Thomas explains how branding and politics were able to come together in his creative collaboration keynote.

In his talk, the Design Director for Obama’s 2008 campaign explains how important it is to integrate and sync different fields, techniques and ideas—leading the first political campaign that relied heavily on design, content and branding gave the designer a deep understanding of this.

Thomas stresses in his creative collaboration keynote that we need to constantly keep evolving and take on a work ethic that has us building airplanes while already in the air. He also leaves the audience with two simple things to follow: surround yourself with people you motivate you and write things down.