Enhancing Brand Experience
Doug Stephens Keynotes - Presentations by Doug Stephens are enlightening in terms of educating individuals about the nitty...
The third shelf is what enhances the consumer experience and creates a lasting and memorable impression. IKEA's third shelf is its catalog and mobile catalog from which consumers can browse items and place an order.
For many brands, they have no idea where to start when trying to create a third shelf. Stephens' consumerism keynote advises brands to forget about channels -- web, mobile, print -- and to focus on engagement with the consumer.