Business Sweet Spots
Robert Gordman Keynotes - Speeches by Robert Gordman reflect his extensive experience as a consultant. Particularly skilled in...
Essentially, a sweet spot is a brand or company's main selling point or appealing feature, which is easily recognized and identified by consumers. For example, Walmart's sweet spot is price -- it is recognized as a brand that offers products at exceedingly low prices. The sweet spot for Walgreens, another popular brand in the United States, is convenience.
Gordman encourages his audience to find their own sweet spots and focus their energy on just that. In doing so, it will be much easier for consumers to recognize their brand as standing for something definitive and distinct. A brand is much more likely to succeed by developing one dominant feature as opposed to trying to cover a multitude of consumer needs.