Connectivity in Marketing
Lorrie Thomas Ross Keynotes - The Lorrie Thomas Ross speeches on the culture of connectivity in marketing examine the importance...
The speaker differentiates marketing from advertising by saying advertising is a marketing tool, like social media. Where as in the past, Mad Men-esque expense accounts were necessary, that level of grandeur is no longer necessary to compete in web marketing. Similarly, where as ‘real estate’ was considered of high importance, this now translates to online space as well.
Rather than being sales-focused, her connective marketing speech examines the relationships and maximizing exchanges between brands and consumers. She notes that people purchase things based on want, not need and buying habits are often emotional.