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This Community Fostering Keynote by Alexis Ohanian Emphasizes Optimism

By: Ian Andrew Panganiban - Published: May 2, 2013 • References: alexisohanian & youtube
Generating a strong community for a brand is quintessential for it to become successful, according to Alexis Ohanian in this community fostering keynote. To build a brand, it needs people who believe in that product. It requires an exponential amount of producer and consumer communication.

A brand requires a personality. When creating a brand or a product, one needs to define characteristics that people can relate and associate with. Instead of spending company finances on excessive marketing and promotions, they should be spent on improving the products, says Ohanian.

People want to know that the creator can relate with their experiences about the product. The experiences for each consumer have to personalized in some way. The brand or product has to have a social aspect to it. Stats for Generating a Powerful Brand Trending: Older & Mild
Research: 420 clicks in 160 w
Interest: > 3 minutes
Concept: Community Fostering Keynote
Related: 13 examples / 10 photos
Segment: Neutral, 18-55+
Comparison Set: 5 similar articles, including: business model advice, the innovative quality of videos, and society's reliance on the internet.