Generating a Powerful Brand
Alexis Ohanian Keynotes - In his presentations, Alexis Ohanian outlines the opportunities that emerging media offers to...
A brand requires a personality. When creating a brand or a product, one needs to define characteristics that people can relate and associate with. Instead of spending company finances on excessive marketing and promotions, they should be spent on improving the products, says Ohanian.
People want to know that the creator can relate with their experiences about the product. The experiences for each consumer have to personalized in some way. The brand or product has to have a social aspect to it.