Richard Florida

Richard Florida Keynotes - The Richard Florida keynotes reveal the potential of the creative class -- a term he coined as the...

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This city speech by Richard Florida discusses what he believes is the right steps to take in order to create better places to live. He states that building strong, innovative cities is going to be one of the greatest challenges of the 21st century.

Richard feels the key to building a healthy and vibrant city is by empowering the people and citizens by making them part of the process. Through the use of their artistic and creative input societies will be better off.

He references the current top-down methods of mayors and city council making orders and describes them as outdated. This system makes people feel disconnected and lack purpose. His city speech ends by saying that the challenge each city faces will vary to location, but they have become much more similar over the past century.