roger martin roger martin Keynotes

The Roger Martin speeches express his preoccupation with corporate culture. Martin breaks down the... Need Inspiration?

Get inspired by our collection of 2,000+ keynote speaker videos and 100+ courses of innovative content.

Roger Martin’s Business Plan Speech Shares Blueprints for Success

By: Kyle Towers - Published: Apr 17, 2013 • References: rogerlmartin &
This business plan speech by Roger Martin gives the proper blueprints of running a business. He claims that successful businesses of today use this formula and it has got them to where they are.

Roger believes that organizations follow a knowledge funnel that contains three major stages of knowledge. It begins with a mystery that is turned into a heuristic, then an algorithm.

He breaks this down with how McDonald’s used the aforementioned plan. McDonald’s mystery was imagining people of California enjoying burgers. At this point it was just a hypothesis. It then evolved into the heuristic stage which was narrowed to an easy fast food menu that would get customers in and out quickly. The restaurant was started at this point and had success. Then McDonald’s created an exact formula algorithm which included precise cook times and ideal employee rosters. Stats for Creating a Successful Plan Trending: Older & Mild
Research: 572 clicks in 162 w
Interest: 0.5 minutes
Concept: Business Plan Speech
Related: 13 examples / 10 photos
Segment: Neutral, 18-55+
Comparison Set: 5 similar articles, including: the basics of building a business, strategies to success, and business strategies in philanthropy.