The Universality of Social Media
Angela Ahrendts Keynotes - The speeches by Angela Ahrendts discuss the ways Burberry has implemented a social media policy and...
Today, Burberry customers can access Burberry on any device and expect the same experience and the same "brand feeling" they've come to know and love. Ahrendts sees social media as borderless and as a new universal language that is creating a new, universal culture. Her brand connection presentation reminds the audience that so long as a brand exudes consistency, it can take on new spaces and methods.