Color’s Effect on Behavior
Adam Alter Keynotes - Adam Alter is an author who has given speeches on human behavior. Alter is the assistant professor...
Alter has written a book on this subject entitled ‘Drunk Tank Pink: And Other Unexpected Forces That Shape Our Thoughts, Feelings, and Behaviors.’ The book discusses various other settings in which this calming pink theory has been tested out. Some of these locations include school hallways and locker rooms. Other colors have been tested out as well, but pink seems to have the strongest effect in terms of changing one’s mood, or pacifying aggressive people.