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Adam Alter is an author who has given speeches on human behavior. Alter is the assistant professor...

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Adam Alter Discusses the Color Pink in This Behavioral Change Spe

By: Lacey-Jane Walsh - Published: • References: adamalterauthor & youtube
Author Adam Alter talks about how the color pink affects human behavior in this interesting behavioral change speech. Alter tells viewers that drunk tanks in jails were previously painted pink because it had a calming effect on aggressive prisoners. It’s interesting to think about the way that a color can change a person’s mood entirely.

Alter has written a book on this subject entitled ‘Drunk Tank Pink: And Other Unexpected Forces That Shape Our Thoughts, Feelings, and Behaviors.’ The book discusses various other settings in which this calming pink theory has been tested out. Some of these locations include school hallways and locker rooms. Other colors have been tested out as well, but pink seems to have the strongest effect in terms of changing one’s mood, or pacifying aggressive people.  Stats for Color’s Effect on Behavior Trending: Older & Mild
Traction: 415 clicks in 71 w
Interest: > 3 minutes
Concept: Behavioral Change Speech
Related: 13 examples / 10 photos
Segment: Neutral, 18-55+
Comparison Set: 5 similar articles, including: controlling contagious behavior, researching human behavior, and unconscious brain behavior.