Valerie Buckingham Keynotes - The keynotes by Valerie Buckingham discuss the importance of brands maintaining a specific level or...
Valerie Buckingham's Authenticity Keynote Reviews Developing Relationships
Buckingham shows the importance of creating authentic relationships with consumers. For example, brands such as Whole Goods having regional Twitter feeds instead of just a generic corporate twitter account shows how true relationships can be made. This specificity builds trust and shows that behind every big company and brand are people. Making meaningful connections with consumers builds a brand's authenticity, and sets up a system where companies and consumers can have real interactions.
By listening to consumers, Buckingham shows how to enhance a brand's authenticity by knowing what people need.