Marketing and Catholicism
Sarah Joyce Keynotes - The Sarah Joyce presentations on applying common marketing approaches in unusual circumstances use...
The applying marketing approaches presentation focuses on four main strategies: defining the problem, scanning the industry, defining the target customer and optimizing the experience. Through this exercise, the audience learns millennials who were raised in the church but are currently non-practicing are the demographic to go after. Tactics include using social media, and adjusting the delivery of the priest's congregational address to appeal to young people while still maintaining all the traditions and sacraments.