Sarah Joyce's applying marketing approaches presentation at Stanford discusses how to use common marketing tactics in unusual ways. While the lecture is not religious in nature, she uses the Catholic church as an example of a failing company. She examines a scenario where the Catholic church is a company, and how a CEO would handle things differently.
The applying marketing approaches presentation focuses on four main strategies: defining the problem, scanning the industry, defining the target customer and optimizing the experience. Through this exercise, the audience learns millennials who were raised in the church but are currently non-practicing are the demographic to go after. Tactics include using social media, and adjusting the delivery of the priest's congregational address to appeal to young people while still maintaining all the traditions and sacraments.
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