Marrying Innovation & Legacy
Robert Iger Keynotes - The Robert Iger keynotes discuss the role Disney plays in strengthening relations between the United...
Iger, having been with Disney since 1999, watched China emerge into a global economic force and witnessed its spiraling innovation. China, like Disney, is driven by creative excellence and a rich legacy, which is why Iger is so ecstatic about Disneyland Shanghai. The project represents the company's largest investment outside the United States.
Iger's American Chinese relations speech demonstrates how entertainment can serve economic and political purposes.