Harnessing The Chaos of Information
John Winsor Keynotes - The keynotes by John Windsor help companies harness the world of information around them. He...
Winsor provides four things brands can do in order to take advantage of this meification and harness the chaos of abundance. First -- make the brand a vessel for fans' creativity. The next is to use co-creation and take a collaborative advantage working with the community using the power of fans and followers. The third step is staying open and transparent as a brand. And, finally it is following the mantra that curation is king when allowing for every creative idea to be captured.