Jeff Paiva, Trend Hunter

Jeff Paiva

Jeff Paiva
Trend Hunter

Rookie

Occupation

Creative
São Paulo, Brazil

Website:

jeffpaiva

Interests

Marketing
Sports
Internet

Stats

Trends (Posted): 3
Trends (Published): 3
Comments: 4

Brazilian journalist, turned ad creative and loving it! Totally imersed in the digital world, exploring the brave new lands of online integration and UGC. [Full Bio]

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Jeff Paiva's Latest Trends

Game Fuel - Mountain Dew to Release Special Soda for Halo 3

According to AdAge, Pepsi Inc has plans to launch a caffeine-laced version of Mountain Dew as a "game fuel" and in sync with the August release of Halo 3, the new title for XBox 360. Associating a product so close to the target public with an application that's considered THE game for XBox 360 is a major move by Pepsi. In the three-month period the… [More]

Museums in your Pocket

Imagine having some of the most valuable masterpieces readily accessible in your cell phone. That´s possible with Museum On The Go, an initiative that allows you to download images, audio and video… [More]

Brazilian Outdoor Movie Trailer (VIDEO)

As a way to avoid the new draconian laws in São Paulo regarding outdoor advertising, agency Ginga developed a guerrilla-like campaign to anounce the arrival of the new Teenage Mutant Ninja Turtle movie.… [More]

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Comments

Sao Paulo Goes Advertising-Free
Already the stores and business are intalling the new advertising boards, signs and store identifications.

A little more discrete, with less visual polution and creative solutions.
I'm preparing a trend notice about this new way of advertise one's goods

Sao Paulo Goes Advertising-Free
People are rediscovering the architeture and features of this big city... regarding the shopper information, the new bill states measures for the signs, with a very strict relation between the size of the marquee and of the sign. Thus way people are being forced to think more creatively, like painting the façades, sponsoring restaurations of the decayed buildings where the signs used to be and such.

Kidzania - The Adult-Experience Theme Park for Kids
Just commented on my blog (jeffpaiva.com/blog), regarding the AdAge story. Creepy, and so "Brave New World".