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laia martinell

Marketing freelance
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Lisbon
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Jan 2007
Building her career as a marketing professional in multinationals such as Bacardi or LVMH and marketing start-up companies, finally moved to Lisbon to enjoy the beach and nice weather... as spotting the hot trends that arise my curiosity.

Restless, inquisitive and unconventional. Discovering odd shops, laughing at the latest ocurrence and photographing life define her modus operandi.
Museums Meet Fashion
Museums Meet Fashion
Hussein Chalayan Retrospective: 'From Fashion And Back'
Twice named "British Designer Of The Year," Hussein Chalayan, the Creative Director of Sport Fashion for PUMA, has now received the ultimate recognition for his art as London's Design Museum is doing a… MORE
Personal Patient Hygiene Kits
Personal Patient Hygiene Kits
PatientPak Keeps Germs At Bay During Hospital Stays
PatientPak is an innovative way to present hygiene products in modern, well-designed packaging. In our increasingly sterile society, it was about time someone created a kit to combine all of the antimicrobial… MORE
Canvas Sneaker Comebacks
Canvas Sneaker Comebacks
Victoria Shoes Return From the 1980s
The super-popular Spanish Victoria canvas shoes that everyone wore over twenty years ago have made an incredible comeback. These plimsolls follow a pretty simple equation: Rubber sole + canvas on top… MORE
Famous Fitpreneurs
Famous Fitpreneurs
Gwyneth Paltrow Opens Gym in Tribeca
Gwyneth Paltrow does not content herself with just acting, or her cosmetic contracts, or her TV show, or even with her website where she leaves tips on numerous aspects related to lifestyle. Paltrow has… MORE
Buying Fashion From TV
Buying Fashion From TV
Vogue TV Model.Live
If you ever wondered how you could buy clothes that appear on your favourite TV series, now Vogue TV Model.Live is giving you the answer. The series combines the spirit of Big Brother with the fashion… MORE
Plastic Surgery H2O
Plastic Surgery H2O
Aesthetic Water
The fact that premium water is a rising trend is something we all know by now. It's evident in the proliferation of water lists at cool hot spots, as well the growing cobranding with fashion houses. There… MORE
Branded Cockroaches Infest NYC
Branded Cockroaches Infest NYC
Zoo York Guerrilla Campaign
Do you want to know what true guerrilla marketing is all about? It does not have anything to do with the use of urban space as a billboard or placing thousands of stickers on urban furniture: that is already… MORE
Advertising With Aliens
Advertising With Aliens
Doritos Broadcast To The Cosmos
University of Leicester (UK) and Doritos (Frito Lay brand) have worked together to create and broadcast the first spot for aliens. Whether we think it's useless, certainly is quite fun and makes us wonder… MORE
Urban Art & Music Flights
Urban Art & Music Flights
Vueling by MTV
EasyJet was probably the first airline to use its aircrafts as giant brand billboards, and now it seems aerial advertising is starting to hit the skies hard. We have already seen Armani and Versace transform… MORE
Clawfoot Bath Turned Couch
Clawfoot Bath Turned Couch
Savon Love Seat
Flavor Design Studio has reconverted a gorgeous clawfoot bat tub into a comfortable couch. Now you can sit in the tub without getting wet! You can own this piece of cool furniture for $3,500. You won't… MORE
Flip-Flop Doormat
Flip-Flop Doormat
Havaianas Mat
Havaianas is a brand that keeps intriguing me thanks to their non-conventional promotions and PR activities. Since 1993 the brand has kept surprising the public by proposing trendy and cool flip flops,… MORE
Colour Ownership
Colour Ownership
T- Mobile Registers Magenta
Deutsche Telekom, mother company for T-Mobile in Holland, has registered magenta at the European Brandoffice to prevent any other company in Holland from using this colour for their communication devices,… MORE
Contemporary Art In Airports
Contemporary Art In Airports
Troika's Digital Cloud Sculpture
Recently discovered, "Cloud" is an amazing work of digital art from Troika (a multi-disciplinary art and design practice founded in 2003) placed in Heathrow Terminal 5, on the new British Airways first… MORE
Organic Sneakers in Amsterdam
Organic Sneakers in Amsterdam
Veja Collection By Christine Phung
Trend Hunter covered the launch of Veja in 2006, the first organic sneakers made out from organic cotton from Brazil, natural latex from the Amazon Forest and ecological leather. From that time, an enormous… MORE
Funky Fireplaces
Funky Fireplaces
EcoSmart Fire & Ice Coffee Table
It's that time of the year to look for the latest and hottest inventions in fireplaces. If you're into modern interior design, it would be worth checking out EcoSmart Fire, an Australian company who, since… MORE
Europe Trailer Ads
Europe Trailer Ads
Freitag Guerrilla Campaign
Tired of looking at kitschy trailers? With labels like "Maria te quiero" or other religious slogans or tacky images of naked females, it was time trailers got a makeover. In Europe, they've made the decision… MORE
Brad's Lomo Camera
Brad's Lomo Camera
Immortalising La Mostra
As we already posted last January, analogical vintage cameras are back, and Brad Pitt, well known for his passion for photograph and architecture, used his Lomo Fish-Eye to immortalize the momentum in… MORE
Linear Furniture
Linear Furniture
Turkish Design By Aykut Erol
"Line" by Aykut Erol won Design of The Year at the 2006 Istanbul Design Week. Line has become one of the most astonishing design proposals of recent time with its simplicity and a clever understanding… MORE
Gold Bar Doorstop
Gold Bar Doorstop
Flooring Design By Arik Levy
These superb gold flash plated doorstops were designed by Tel Aviv designer, Arik Levy for French design company, ENO. These are a lot more upscale than the average door stopper. The limited edition gold… MORE
Pranksters At The White House
Pranksters At The White House
Karl Rove's Jaguar Appears Wrapped Up
Farewell parties can get pretty wild. Farewell presents, even more. And if you are Karl Rove and is your last week at The White House, you can expect a small conventional present from your collaborators… MORE
Ad Medium Monuments
Ad Medium Monuments
Cerne Abbas Giant Gets Homer and a Donut
The presence of a 70 metre drawing picturing Homer Simpson with a doughnut near by the giant of Cerne Abbas (UK) as part of a media campaign to promote The Simpson's first movie, is bringing pagans and… MORE
USB Saint
USB Saint
Let The Virgin Protect Your Data!
Valencia's designer, Luis Eslava Aloy (graduated from the Royal College of Art) has designed for ABR the XXI century’s object of adoration: the USB Saint (Oh Maria, keep my data safe!). According to… MORE
Pink Taxis
Pink Taxis
Now in Russia
Last April, Trend Hunter reported about the introduction of Pink Taxis in England. Now, Pink Taxis have expanded into Russia. Tired of her bad experiences when taking a cab, an entrepreneur decided… MORE
Singers Rock As Designers
Singers Rock As Designers
H&M Loves Kylie Minogue
After Madonna's success as fashion designer in her limited edition fashion line with H&M;, the next singer to try its best in this business is Australian Kylie Minogue who actually is totally top-of-mind… MORE
Mission Zero
Mission Zero
The New Pirelli Film With Uma Thurman
After last year’s Internet film depicting Naomi Campbell, Pirelli strikes again with a movie directed by Kathryn Bigelow with Uma Thurman as the main character: Mission Zero. Some minutes of heavy emotions,… MORE
Strida3 Bicycle
Strida3 Bicycle
Save the World
All, Jump Out Of Your Cars! After all this environmental supportive campaign, started by Al Gore and supported by all the media of the planet (it was time!), bicycles as Strida3 are going to be even much… MORE
Fast Exercise
Fast Exercise
$24,000 Machine Trains You in 4 Minutes
Personal trainers, ever lasting hours in the gym, cramps… isn’t it just unbearable? If you just want to be in good shape without spending your hole life in gymnastics' facilities, you really have to… MORE
No More Boring Fridges
No More Boring Fridges
Smeg Union Jack Refrigerator
Whether you are a retro- lover or a futuristic freak, you are just going to love Smeg’s fridges. This italian brand that has been on the stage for more than 50 years, has created the utmost collection… MORE
Recycled Rugs
Recycled Rugs
Nanimarquina Rug From Rubber
Nanimarquina's "Bicicleta" eco- designed rug from recycled rubber (designed by Nani Marquina and Ariadna Miguel) participates in the Ecomind fare of Milan, held in the Museo Art&Design;Triennale this month… MORE
Customized Books
Customized Books
Bob Books
It has been too long to await for somebody who would face Hoffman’s monopoly on printing customized books. Cool! it is already here and looks pretty cool. From a nicely designed web, you can... MORE
Schmoove Shoes
Schmoove Shoes
Those funky shoes / trainers are the latest in Paris in the 7ème. arrondissement. I have seen them lately in Paris, in Rive Gauche (of course!), but you can also get them in the UK or through the net.… MORE
Vintage Cameras
Vintage Cameras
Cult Clubs Cater to Non Digital Enthusiasts
Vintage analogical cameras start to hit the streets again! At a time when digital photography is on every corner and in everyone's hands, a new vintage movement coming from lovers of analogical cameras… MORE