Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,655 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,976 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,976 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,655 cutting edge ideas.
 Keynote Speaker

KimLeo

Articles
26
Views
76,000
Location
Member Since
Mar 2011
This user has not completed their bio.
Infographic-Style Award Ads
Infographic-Style Award Ads
Leo Burnett Chicago Creates Tongue-in-Cheek Prints for the CLIOs
Leo Burnett Chicago’s work for the CLIOs—the largest advertising award show of its kind—is an attempt at making ads for ads. Alongside quippy descriptions of creative-minded... MORE
Transforming Power Phone Ads
Transforming Power Phone Ads
The Sprint NBA Commercial Warns Viewers of Unusual Changes
What could happen when your Sprint device with Truly Unlimited Data gives you access to the NBA? That’s what Team Sprint (Leo Burnett and Digitas) wanted to find out. In the :30 spot for... MORE
Unwrappable Art Ads
Unwrappable Art Ads
The Leo Burnett and Arc Worldwide Art Institute of Chicago is Interactive
Leo Burnett and Arc Worldwide’s ‘Open Something Greater This Holiday’ campaign for the Art Institute of Chicago inspires Chicagoans to unwrap their favorite artwork this holiday... MORE
Time-Lapsed Phone Campaigns
Time-Lapsed Phone Campaigns
The Sprint 'Girl' Video is a Technological Trip Through Time
Sprint recently released their latest TV spot ‘Girl,’ which is an adorable time-lapse video of a young girl whose father filmed her chatting, laughing and growing up from the time she... MORE
Thoughtful Disaster-Warning Ads
Thoughtful Disaster-Warning Ads
The FEMA/Ad Counceil 'The Day Before' Spot is Emotional
The Ad Council and FEMA released a new series of PSAs focused on the notion that “you never know when the day before is the day before,” according to the campaign’s tagline.... MORE
Cardboard-Constructed Shelter Homes
Cardboard-Constructed Shelter Homes
The Leo Burnett Raising The Roof Campaign: The Street House
In efforts to expose the realities behind homelessness and raise awareness of the 200,000 homeless in Canada, Leo Burnett Toronto, in partnership with Raising The Roof, built The Street House. The... MORE
Feuding Family Campaigns
Feuding Family Campaigns
The Sprint Meeting Commercial Shows the Downside of Sharing
As seen in Sprint’s new TV spot ‘Meeting,’ sharing can be a very complicated process. In the funny and short clip, one family gathering goes awry after they realize that sharing minutes is... MORE
Healthy Happy Meal Branding
Healthy Happy Meal Branding
The McDonald's 'Champions of Happy' Campaign Shifts Tactics
McDonald USA’s ‘Champions of Happy’ campaign celebrates healthy eating for kids. The first spot, by Leo Burnett Chicago, shows Ferris, a kid with a very unhealthy pet goat. The... MORE
Pond Diving Food Ads
Pond Diving Food Ads
The Leo Burnett 'Best Fries on the Planet' Campaign is Hilarious
The Leo Burnett 'Best Fries on the Planet' campaign for MOCNI (McDonald’s Owners of Chicago and Northwest Indiana) is a campaign to promote the widely held belief that McDonald’s french fries are the best… MORE
Fry Bait Commercials
Fry Bait Commercials
The McDonald's 'Best Fries on the Planet' Ad Has People Jumping into Water
Leo Burnett Chicago's 'Best Fries on the Planet' campaign for MOCNI (McDonald’s Owners of Chicago and Northwest Indiana) is a multi-tiered campaign to promote McDonald’s french fries as the best fries… MORE
Anthill Prophets
Anthill Prophets
Martin Horat Predicts the Weather for Leo Burnett Zurich's Switzerland Tourism Ad
In a new campaign for Switzerland Tourism by Leo Burnett Zurich, a real Swiss weather prophet, Martin Horat, predicts the weather for the next six months by observing nature -- and more specifically, ants.… MORE
Cupcake-Trumping Cereal
Cupcake-Trumping Cereal
The Kellogg's Fiber Plus Cupcake Commercial Satisfies Your Sweet Tooth
On Monday August 15th, the launch of this mega company's newest cereal resulted in the Kellogg's Fiber Plus Cupcake commercial. In this advertisement, Fiber Plus had the audacity to challenge the award-winning… MORE
Musical Booze Branding
Musical Booze Branding
The Bundaberg Five Clear Character Spot Takes You on a Journey
Buckle up, Bundaberg is taking you to the underground of cool where you can get their new white rum, Bundaberg Five. This journey is lead by a singing barman in a white tux through a white and gold dream-like… MORE
Inspiring Soccer Video Shorts
Inspiring Soccer Video Shorts
This TMB Paynee FC Short Film Asks Viewers to 'Make The Difference'
This TMB Paynee FC short film presents the embodiment of living your dreams in the true story of a young soccer team. This group of boys at the time loved watching the game of football and decided to make… MORE
Helping Hand Campaigns
Helping Hand Campaigns
The Global Angels Cannes Young Lions Video Shows People Doing Good Deeds
The Cannes Lions International Festival of Creativity 2011 held the The Cannes Young Lions Competition in which Lapiz won the Gold for Film for this Global Angels piece. Their challenge was to... MORE
Authentic Cyclist Promotions
Authentic Cyclist Promotions
The Giant 'Real Riders' Sponsorships Celebrates Regular Folk
Forget the Tour de France this year because the Giant 'Real Riders' Sponsorship is here. Giant is one of the world's largest bike manufacturers and in the past they have been one of the leading teams at… MORE
Re-Creational Ad Campaigns
Re-Creational Ad Campaigns
The Bundaberg Watermark Campaign Helps a City Rebuild
Leo Burnett Sydney created the Bundaberg Watermark campaign, which won a Silver Integrated Lion at Cannes 2011. The Bundaberg Watermark campaign was created in response to the Queensland, Australia, floods… MORE
Problem-Solving Booze
Problem-Solving Booze
The Bundaberg Rum Bundy Think Tank Campaign is Out to Save the World
This commercial for Bundaberg Rum shows that the alcoholic beverage was developed to solve all of your problems. Entitled the Bundy Think Tank, the campaign prompts consumers to submit their problem to… MORE
Fantasy Zoo Foodvertising
Fantasy Zoo Foodvertising
McDonald's Suzi Van Zoom is a Story of a Girl Who Loves Happy Meals
Leo Burnett partnered with DUCK and Kompost to create this highly-stylized spot for McDonald's. 'Suzi Van Zoom' is set in an illustrated universe of a child's vivid imagination; a stylized and magical… MORE
Disabled Persons Music Campaigns
Disabled Persons Music Campaigns
SCOPE 'See the Person' Asks People to Look Past Disabilities
See beyond the disability and “see the person.” The SCOPE 'See the Person' campaign from Leo Burnett Melbourne and SCOPE, a non-profit organization that helps persons with disabilities, encourages people… MORE
Romantic Auto Ads
Romantic Auto Ads
Car One 'Love Story' Commercial Shows How Each Used Car Has a Story
Car One is a used car dealer where all of the vehicles undergo a thorough technical check-up in order to classify them as Guaranteed Used Cars. Used cars are like their owners, each has a story to tell.… MORE
No-Mess Touch Faucets
No-Mess Touch Faucets
The Delta Touch20 Faucet Turns on With Just a Gentle "Tap"
The 'Taps' commercial for the Delta Touch20 Technology faucet shows that a basic household appliance can be fun again. With just the touch of a sticky hand, users activate the water flow to get clean while… MORE
Interactive Mobile Music
Interactive Mobile Music
Zoo Records 'Hidden Live 2011' is the First Live Mobile Music Festival
Zoo Records, Hong Kong's most celebrated alternative music store, has revealed a hidden sound of indie bands to the public last year…But now what? Missing in the Hong Kong music scene, live indie performances… MORE
Imagination-Oriented Block Campaigns
Imagination-Oriented Block Campaigns
Leo Burnett Moscow LEGO Ads Ask You to Think Beyond the Box
When it comes to LEGO, nothing should limit a child’s imagination -- not even the picture on the box. Who says you have to build exactly what the box describes? Why not let your imagination run wild to… MORE
Unplanned Investment Adverts
Unplanned Investment Adverts
This Hilarious Invesco Commercial Will Definitely Make You Think
Whether you realize it or not, sometimes you make accidental investments, but with this Invesco ad, you may be able to see these potential accidents a lot clearer than before. This featured Invesco campaign… MORE
Milkshake Rivers
Milkshake Rivers
The Leo Burnett McDonald's Shamrock Shake Dyes Chicago River
On March 12, 2011, a larger-than-life nautical McDonald’s Shamrock Shake produced by Leo Burnett shared in the Chicago River dyeing tradition. Created for McDonald’s Operators of Chicagoland and Northwest… MORE