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Alison Heller

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How do you define cool?
Cool is defying definition.
What is your secret to uncovering trends?
I keep up with underground blogs that post a plethora of interesting new things ripe for the juicing up.
Predict something awesome for 2020?
Personal Spacecraft
Superhero Specs
Superhero Specs
The Secret Identity Kit Masks You in Monotony
If you're swarmed by fans all day long, Matt Singer's Secret Identity Kit will fade you back into the crowd. These simple black frames call back the classic superhero aesthetic of the 1950s. The Superhero… MORE
Canned Sandwiches
Canned Sandwiches
Candwich Serves Up PB & J in a Super Convenient Way
When we're all boarded up in a mall somewhere during the zombie apocalypse, at least we can still enjoy a PB&J sandwich. Mark One Foods' latest delicacy, the 'candwich,' is a sandwich in a can. Candwich… MORE
Artsy Booze Packaging
Artsy Booze Packaging
Wenger Corporation's Go Wodka Turns Aluminum Paint Tubes into Shot Glasses
When the Werner Corporation decided to package vodka in aluminum tubes, GO Wodka was born. GO Wodka comes in delicious flavors including lemon, cranberry and strawberry. There are also "extreme" versions… MORE
Telekinetic Obstacle Courses
Telekinetic Obstacle Courses
The Amazing Mind Flex Plays With Your Brain
Telekinesis would be my superpower of choice and thanks to Mattel's new game Mind Flex, we can all practice mind over matter. Mind Flex uses your focused brain waves to maneuver a ball through an obstacle… MORE
"Self-Couture" Bedding
"Self-Couture" Bedding
This Wearable Bedspread by Diane Steverlynck Transforms Into Clothing
Getting dressed in the morning has never been easier, thanks to this wearable bedspread by designer Diane Steverlynck. Now you can roll out of bed and transform your sheets into your outfit. Steverlynck's… MORE
Baked Art Supplies
Baked Art Supplies
The Bread Palette Encourages Multisensory Art for Lunch
The 'Bread Palette' project was developed by Japanese designer Ryohei Yoshiyuki to encourage people to bring more art into their lives by experimenting with colors, flavors and textures on bread. The Bread… MORE
Ravetastic Mouth Toys
Ravetastic Mouth Toys
The Flashing Mouth Party Attraction is Like Making Out With a Rainbow
Take that old sparking Wintergreen Lifesavers trick to a new level with this Flashing Mouth Party Attraction. This retainer-style mouthpiece fits into the roof of your mouth. Slide the mouth party attraction… MORE
Lunch Cakes
Lunch Cakes
This Peanut Butter and Jelly Sandwich Cake is Better Than Your Buddy's Lunch
If you've ever wanted to eat cake for lunch, you can disguise your indulgence with this peanut butter and jelly sandwich cake. ThinkGeek is selling a sandwich cake mold shaped like an extra-thick slice… MORE
Hairy Crocheted Jewelry
Hairy Crocheted Jewelry
Remnant by Mimic Necklaces Look Like Dreadlocks
Hipsters and hippies alike will appreciate these handmade Remnant by Mimic necklaces. You can purchase a green, purple, and pink crocheted necklace with a fancy back-embroidered fabric clasp that looks… MORE
Chocolate Pizza
Chocolate Pizza
Prezzybox Reinvents the Pie With Belgian Chocolate
Turn your dinner into dessert with this chocolate pizza by Prezzybox. Each chocolate pizza is made with the highest quality Belgian chocolate and delivered in a realistic pizza box. The chocolate pizza… MORE
Melting Rings
Melting Rings
The Jung Eeeun Droppings Collection Resembles Candle Wax
With a name like 'Droppings' rings, you might be deterred from Jung Eeeun's latest collection. However, the droppings rings look more like candle wax dripping slowly down your fingers. Jung Eeeun finds… MORE
Planter Pumps
Planter Pumps
Cactus Shoes Will be Welcomed by Green Thumbs and Green Toes
If there's one shoe even Lady Gaga would turn down, it would be these cactus shoes. Going green is a necessity as well as a trend these days, so this artist transformed gorgeous ladies' high heels into… MORE
DIY Dungeon Boots
DIY Dungeon Boots
Blogger Recreates Charles Anastase's Spiked, Sky-High Platforms
If you're tired of drooling over designer shoes like Charles Anastase's stunningly spiky dungeon boots, why not lock up your wallet and make them yourself? Blogger Christeric spent months inquiring about… MORE
Royal Jewelry
Royal Jewelry
Stackable High Castle Rings by Jung Ee Eun Make You a Queen for a Day
Give your fingers the royal treatment with Jung ee eun's High Castle rings. The High Castle rings come in a set of five stackable rings, two of which give the appearance of a crown. Four of the bands are… MORE
Mustached Mobiles
Mustached Mobiles
Carstache Gives Your Car Facial Hair
Is your car lacking class, style and sophistication? Do you wish you were driving Burt Reynolds? Carstache answers your dreams with a mustache for your car. Carstache can be securely attached to almost… MORE
Lace Bracelets
Lace Bracelets
Itunube 'Bracelaces' Have a Modern Victorian Edge
These Itunube Bracelaces bring lace to your wrists as a delicate and classy accessory. Each of the bracelaces from this Spanish design studio combines different styles of lace with leather, metal components… MORE
Sushi Wedding Cakes
Sushi Wedding Cakes
Japanese Couples Cut Tuna, Not Cake
If you can't manage a seaside wedding, bring that romantic low-tide aroma to your reception with a giant tuna. A company in Kanagawa prefecture does away with the stress of cake tastings and design dilemmas.… MORE
Facebooking Frocks
Facebooking Frocks
Ping Garment Makes a Facebook Poke Physical
When people ask you what a Facebook poke actually does, you can now answer that it transmits a signal for your coat to tap you on the shoulder. Jennifer Darmour created 'Ping' -- a social networking garment… MORE
Multimedia Proposals
Multimedia Proposals
The Ivy Carat Jewely Case Turns a Proposal into a Performance
Diamonds are so 18th century. These days, if you want to make your partner yours forever you have to give a showstopping performance. The Ivy Carat jewelry case lets you add a more intimate and personal… MORE
Bathroom Bridal Wear
Bathroom Bridal Wear
Women Make Toilet Paper Wedding Dresses for Contest
Everyone is trying to save money in this economy. However, cutting corners on your wedding dress could win you some extra money for the honeymoon. In the Toilet Paper Wedding Dress Contest, brides-to-be… MORE
Shoe Dioramas
Shoe Dioramas
Jethro Haynes Creates 'The Amorous Octopus' on a Vans Slip-On
Think it's irritating to get a pebble in your shoe? How about an octopus? Jethro Haynes created a diorama on a UK size 8 Vans slip-on shoe. Created with mixed materials, Jethro Haynes' scene, "The Amorous… MORE
Slithering Male Undies
Slithering Male Undies
The Cobra Snakes Around a Special Place
Right now your eyes are popping out of your head and your jaw is in your lap. As if venomous snakes needed to be more terrifying, Slick it Up has introduced some kind of thong/hammock hybrid dubbed The… MORE
Owl Dresses
Owl Dresses
Opening Ceremony Makes You a Bird of Prey
Draw some attention to your hooters with an owl dress from Opening Ceremony. Designed by Emma Cook, the dress is part bird, part conversation piece that hipsters and Juno-wannabes will swoop in on. Cook… MORE
Daily Recycled Rings
Daily Recycled Rings
Colleen Baran Makes a Ring a Day
Colleen Baran's Ring a Day project involves decorating her finger with a new miniature sculpture every day of 2010. She recycles items like rubber bands from asparagus, false eyelashes, felt, human hair,… MORE
Flighty Mary Janes
Flighty Mary Janes
Miu Miu Sparrow Print Pumps are Sky High
No nautical ensemble would be complete without these sparrow print pumps by Miu Miu. Crafted from leather and navy satin, these pumps add a sky-scraping 5.5 inches to any lady lucky enough to snag a pair.… MORE
Uber Geeky Cleaners
Uber Geeky Cleaners
Geeksoap is How Dirty Nerds Cast a Clean Spell
Become a level 80 Cleansemaster with a 20 sided Geeksoap. Geeksoap features logos from geek-approved social networking sites such as Facebook, Twitter, Blogger and WordPress. Geeksoap is also available… MORE
Nautical Slingbacks
Nautical Slingbacks
Opening Ceremony Lace-Up Rope Wedges Are Shipshape
The season for nautical accents sails closer by the day, and Opening Ceremony's Lace-Up Rope Wedges put you right on the boat for spring fashion. Available in bone and black, the wedges feature chic leather… MORE
Wonderland Rings
Wonderland Rings
'Alice in Wonderland' Inspires H. Stern's New Jewelry Line
H. Stern’s new concept collection of Wonderland rings takes the wearer down the rabbit hole where a sculpture garden grows on her fingers. Drawing inspiration from Tim Burton’s latest film, Stern’s collection… MORE
Sweet Easter Sushi
Sweet Easter Sushi
Peeps Sushi Will Surely Induce a Sugar Coma
Peepshi, or Peeps sushi, consists of a decapitated Peep, Rice Krispies treats and Fruit by the Foot. To make a roll, shape a chunk of Rice Krispies treat into a hollow cylinder. Tuck a Peeps head into… MORE
Bank-Breaking Bunny Ears
Bank-Breaking Bunny Ears
A $357 Bunny Ear Headband Celebrates Easter
I haven't dressed up for Easter since I was 10 -- and that was for church. However, some people like to go all out for any holiday. If you're looking for a set of bunny ears that will set you apart from… MORE
Braille Jewelry
Braille Jewelry
Braille Rings are Wearable Love Notes
For a unique way to communicate your message or feelings, say it with a braille ring from Codigo Mio. Each braille ring is carefully handcrafted at a small studio workshop in Hong Kong. You can customize… MORE
Fishing Lure Brooches
Fishing Lure Brooches
Visvim's Accessories Make You the Bait
Catch the unsuspecting masses hook, line and sinker with a fishing lure brooch by Visvim. A simple design consisting of an oversized decorative fishing hook adorned with feathers, a fishing lure brooch… MORE
Stirrup Leggings
Stirrup Leggings
The Revival of Your Inner Five-Year-Old
Remember when you were a kid and your parents put you in those in those stretchy pants with inexplicable stirrups? They've been reincarnated as stirrup leggings. Now you can buy stirrup leggings from Juicy… MORE
Wearable Email Alerts
Wearable Email Alerts
The Email Counting Shirt is the Pinnacle of Oversharing
Sometimes your BlackBerry sits in your purse or pocket, the LED light flashing in a futile attempt to alert you of a life-changing email. Chris and Madeline Ball want to make sure your email is always… MORE
Feminist Fallopian Tubes
Feminist Fallopian Tubes
Plush Uteruses Embody Feminist Icons
I don't know if my uterus has ever felt like a superhero -- artistic sure, but not super. VulvaLoveLovely has filled her Etsy shop with a series of plush uteruses that celebrate feminism, fertility and… MORE
Record-Breaking Jewelry
Record-Breaking Jewelry
Cat Davison Creates Earrings from Vintage Records
London designer Cat Davison creates earrings that really sing -- or used to. She works with recycled vinyl from vintage records to create unique bowls and jewelry. She morphs the vintage records into snowflakes… MORE

Featured Ideas

Owl Dresses
Owl Dresses
Opening Ceremony Makes You a Bird of Prey
Draw some attention to your hooters with an owl dress from Opening Ceremony. Designed by Emma Cook, the dress is part bird, part conversation piece that hipsters and Juno-wannabes will swoop in on. Cook… MORE
Ravetastic Mouth Toys
Ravetastic Mouth Toys
The Flashing Mouth Party Attraction is Like Making Out With a Rainbow
Take that old sparking Wintergreen Lifesavers trick to a new level with this Flashing Mouth Party Attraction. This retainer-style mouthpiece fits into the roof of your mouth. Slide the mouth party attraction… MORE
Telekinetic Obstacle Courses
Telekinetic Obstacle Courses
The Amazing Mind Flex Plays With Your Brain
Telekinesis would be my superpower of choice and thanks to Mattel's new game Mind Flex, we can all practice mind over matter. Mind Flex uses your focused brain waves to maneuver a ball through an obstacle… MORE
Fast Food Training Games
Fast Food Training Games
Nintendo and McDonald's Team Up for Employee Training
McDonald's stores across Japan are hoping to cut training time in half for new part-time employees. The fast food chain has teamed up with Nintendo to develop a game designed to teach employees proper… MORE
Slithering Male Undies
Slithering Male Undies
The Cobra Snakes Around a Special Place
Right now your eyes are popping out of your head and your jaw is in your lap. As if venomous snakes needed to be more terrifying, Slick it Up has introduced some kind of thong/hammock hybrid dubbed The… MORE
Fishing Lure Brooches
Fishing Lure Brooches
Visvim's Accessories Make You the Bait
Catch the unsuspecting masses hook, line and sinker with a fishing lure brooch by Visvim. A simple design consisting of an oversized decorative fishing hook adorned with feathers, a fishing lure brooch… MORE
Wearable Email Alerts
Wearable Email Alerts
The Email Counting Shirt is the Pinnacle of Oversharing
Sometimes your BlackBerry sits in your purse or pocket, the LED light flashing in a futile attempt to alert you of a life-changing email. Chris and Madeline Ball want to make sure your email is always… MORE
Mustached Mobiles
Mustached Mobiles
Carstache Gives Your Car Facial Hair
Is your car lacking class, style and sophistication? Do you wish you were driving Burt Reynolds? Carstache answers your dreams with a mustache for your car. Carstache can be securely attached to almost… MORE
Planter Pumps
Planter Pumps
Cactus Shoes Will be Welcomed by Green Thumbs and Green Toes
If there's one shoe even Lady Gaga would turn down, it would be these cactus shoes. Going green is a necessity as well as a trend these days, so this artist transformed gorgeous ladies' high heels into… MORE
Superhero Specs
Superhero Specs
The Secret Identity Kit Masks You in Monotony
If you're swarmed by fans all day long, Matt Singer's Secret Identity Kit will fade you back into the crowd. These simple black frames call back the classic superhero aesthetic of the 1950s. The Superhero… MORE
Royal Jewelry
Royal Jewelry
Stackable High Castle Rings by Jung Ee Eun Make You a Queen for a Day
Give your fingers the royal treatment with Jung ee eun's High Castle rings. The High Castle rings come in a set of five stackable rings, two of which give the appearance of a crown. Four of the bands are… MORE
Kidney Popsicles
Kidney Popsicles
DRL Diabetes Ads Turn Organs into Treats
If you’ve ever wondered what your vital organs look like to diabetes, the answer is “delicious!” This series of DRL diabetes ads compares the heart, eyes and kidneys to frozen treats, reminding people… MORE
Braille Jewelry
Braille Jewelry
Braille Rings are Wearable Love Notes
For a unique way to communicate your message or feelings, say it with a braille ring from Codigo Mio. Each braille ring is carefully handcrafted at a small studio workshop in Hong Kong. You can customize… MORE
Sweet Easter Sushi
Sweet Easter Sushi
Peeps Sushi Will Surely Induce a Sugar Coma
Peepshi, or Peeps sushi, consists of a decapitated Peep, Rice Krispies treats and Fruit by the Foot. To make a roll, shape a chunk of Rice Krispies treat into a hollow cylinder. Tuck a Peeps head into… MORE