 Staycations - Stay at Home Vacations::The “Staycation” is a critical piece of modern lingo to pick up now that gas price are skyrocketing. Trend Hunter occasionally highlights some need-to know terms, and the staycation is a key piece… [MORE] |
 Eco Jargon - Green Collar Jobs::You've heard of white collar, blue collar and pink collar jobs but have you heard of green collar? If not, it's about time you caught up with living in 2008.
Now that the world is increasingly focused… [MORE] |
 Lingo 2.0: Bacn - Email You Want, But Not Right Now::Following up on the words you need to know in the cyberworld today is "bacn," pronounced like the greasy breakfast staple. It describes those emails you receive that you want, but just not yet. You'll… [MORE] |
 Bushisms – President Bush a Shining Example for Miss South Carolina::When it comes to having a natural talent to mangle the English language and limited ability to retain accurate facts Miss South Carolina has a role model in the President of the United States such as America.… [MORE] |
 Stupid Names Get Attention - Catchword Branding Creates: Vudu, Promptu, BooRah, ItzBig::According to the LA Times, "Naming a company is far more difficult than naming a child. The name needs to sound snappy, separate its young company from the pack, and provide a unique Web address. 'Old-school… [MORE] |
 YouTube for Scientists - SciVee Video Sharing::Sometimes even scientists have a hard time understanding the heavy, technical jargon of research papers. They're hoping that by sharing video presentations, ideas will flow more quickly within the scientific… [MORE] |
 Lingo 2.0 - Windorphins, An eBay By-Product::As with every time period, a new vocabulary accompanies the latest trends. Web 2.0 came with its own set of jargon that to the unfamiliar, would be absolute jibber-jabber. Here's the term of the day:
Windorphins… [MORE] |
 A Painting a Day - Self-Disciplined Artists Reach Out to Markets::Everyday, for the past two years, I get an email with a beautiful, postcard-sized painting from one Julian Merrow-Smith of France. "Postcard from Provence", it's called - and the painting is priced at… [MORE] |
 100 Mile Diet - Local Eating for Global Change::"Support Local" is an emerging theme in the Green Movement. This diversely interpreted concept translates usually into activities and lifestyle that support the local economy - which, then, is the linchpin… [MORE] |
 Grief Tourism - When Travelers Seek Tragedy::When we imagine "tourism," we imagine beaches, comfortable hotels, sometimes a sport, and at other times natural discovery. But now, darker forms of tourism are gaining popularity in an increasingly news-strung… [MORE] |
 Solar Empowering Billboard - NEDBank Billboard Lights Up School Kitchen::South Africa's NEDBank won a Cannes Lions 2007 Grand Prix Award in outdoor advertising for what is believed to be the world's first solar-powered billboard. The topper? This revolutionary billboard uses… [MORE] |
 The N-word, Six Feet Under – The NAACP Buries the Racial Slur::Pulled by two Percheron horses and ensconced in a pine box adorned with a garland of flowers the N-word was laid to rest in Detroit. Will other minorities follow suit and bury racial epithets? [MORE] |
 Crowdsourced R&D - InnoCentive Poses Million Dollar Challenge::Scientist? Can measure disease progression in Amyotrophic Lateral Sclerosis (ALS or Lou Gehrig's Disease/ Motorneuron Disease) for US$ 1,000,000? Get on over to InnoCentive.com - the crowdsourcing R&D;… [MORE] |
 Crowdsourced Journalism - Assignment Zero: an Experiment in Pro-Am Journalism::Assignment Zero is an experiment in professional-amateur journalism: amateurs write/report, professionals edit. Everybody wins. And with this, "pro-am journalism" enters the lingo of the new world of… [MORE] |
 Space Station Becomes the Brightest Manmade Object in the Sky::It’s almost as bright as Jupiter and four times as bright as Sirius, the brightest star in the sky. This thanks to the new solar arrays that the Space Shuttle Atlantis just delivered and the astronauts… [MORE] |
 Blamestorming, Mouse Potato and Swipeouts - Technology Inspired Lingo::Technology is changing everything including our very language and the way that we speak. It's responsible for the creation and use of new terms and new words. And if you don't want to appear out of touch,… [MORE] |
 Crowdsourced Journalism - The News is NowPublic.com::NowPublic is a participatory news network which mobilizes an army of reporters to cover the events that define our world. The company currently has thousands of reporters in over 140 countries. (88858… [MORE] |
 Microfinance @ Kiva.org, Become a Banker to the Poor::Fofoa Ekuata is a plantation owner in Samoa. She needs US$ 875/- to buy a box of Cramoxon, a pest management system. She is asking for help via Kiva.org, a website where anyone can be a banker to the poor.… [MORE] |
 Enviropreneurship - When Environmentalism Met Business::If "Green Business" (by any other name) means business embracing the concepts of environmentalism, then Enviropreneurship (ENVP) means environmentalists learning the concepts of business. ENVP is about… [MORE] |
 Social Media - Atten TV Lets You Watch and Be Watched::Watch what other people/groups are watching. Watch who is watching you. Broadcast your attention.
Welcome to Atten TV: a media network that lets anyone be a broadcaster, and lets others watch others'… [MORE] |
 Social Web - Younanimous: Meta-Search Engine With Interactivity::For some time, I have been wondering how good it would be if Google allows web searchers to RANK/ Rate the search results? That would cut out a lot of irrelevant searches. Well, it seems, Younanimous answers… [MORE] |
 Rap Falls Out of Favor - Sales Drop 21%, No Rap Album in 2006 Top 10::After years of success in their own field a sudden decline on Rap music sales and adult spam has been presently formidable. Rap music sales dropped by 21 percent reaching its lowest peak and not a single… [MORE] |
 Voluntourism - Volunteerism + Tourism::No longer do tourists have to just walk in and out of a very "interesting area" - they can actually VOLUNTOUR. The idea is to "combine travel and service" - says Voluntourism.org.
It's "a really great… [MORE] |
 Social Entrepreneurs - A Megatrend::Social Entrepreneurship is serious business - and some are calling it the business model of the 21st century.
So. Who are social entrepreneurs that your cool-hunting friend had been talking about so enthusiastically… [MORE] |
 Conscious Capitalism - Dirty Business No More::Muhammad Yunus, the Nobelist who created "micro finance," coined the term Conscious Capitalism. Patricia Aburdene saw it as a "moral transformation" and "today's greatest mega-trend" way back in fall 2005.… [MORE] |
 LOHAS - Lifestyles of Health and Sustainability::What is LOHAS? According to LOHAS.COM: "LOHAS is an acronym for 'Lifestyles of Health and Sustainability,' a market segment focused on health and fitness, the environment, personal development, sustainable… [MORE] |
 Ad Tagging - Express Your Opinion with a Sticker::Express your opinion by tagging outdoor ads with a sticker. Ad Tagging is a rising guerrilla action where organized individuals are raising consumer awareness about ad quality by vandalizing ads with… [MORE] |
 Cornervertising - BBC Ads Show Both Sides of the Story::The new BBC advertising campaign, "Show Both Sides of the Story," does just that. The angle: get corner billboard space everywhere and juxtapose news on each corner.
Credits
BBDO New York
Bill Bruce… [MORE] |
 Horsemorshing - Creating Words to Drive Traffic::Horsemorshing is getting more and more common with online marketers and bloggers. It starts with an online marketer using a horsemorsh (which means a made up word) as a topic of interest to pique the interests… [MORE] |
 Scentvertising - Eau de Marijuana in Rolling Stone?::A scent-strip ad in the Aug. 24 issue of Rolling Stone Magazine to promote the second season of Showtime's "Weeds" may smell like pot getting smoked, or marijuana in a bag or even, yes, hippies.You may… [MORE] |
 Smoking Vaccine - Currently Under Development::Why bother with cold turkey when you can just get a vaccine? Medical researches are testing radical new drugs which would allow smokers to immunize them against cigarette addiction.
From MSNBC:
The treatment… [MORE] |
 Inflatable Furniture - New Inflatable Bar For Sale or Rent::The new inflatable collection from Bubble Miami proves that inflatable furniture can be hot. Interestingly, you can also rent the inflatable bar, making sure you have the hippest pool party on your block.… [MORE] |
 Component Furniture - Customize Your Living Room::The Fat Bastard furniture collection from Bubble Miami lets you customize your seating area whenever you want. Simply arrange or rearrange the large blocks, and you can create a long sofa, a giant bed,… [MORE] |
 Spacevertising::It seems we’re running out of advertising space (or at least good/fresh space) so now companies are eager to increase their market share in space. In 1985, Coca-Cola and Pepsi seized an opportunity to… [MORE] |
 Eggvertising - CBS Markets New Shows on Eggs::CBS has begun advertising their station and shows on eggs. More than 35 million eggs will be marked with their logo and phrases such as, “ CSI: Crack the Case on CBS”. The campaign will begin in September… [MORE] |
 Public Urination as Advertising - Guerrilla Ad Campaign::Just when you got all excited, I need to tell you that the human publically urinating for the Privy Council is actually a maniquen. Still, impressive. The campaign by Saatchi & Saatchi is an attempt… [MORE] |
 Insult Advertising - Because You Know You're Annoying::Why compliment the customer? You know they like to complain, so give them something to complain about. That's the theory behind the weather networks latest campaign from Holmes & Lee, Toronto. Sweet. [MORE] |
 Action Advertising::Why just tell people what you do when you can actually show them?
Take this ad from Adidas' "Impossible is Nothing" campaign as an example. Sure, the bus is plastered with the campaign's regular ads --… [MORE] |
 Immersion Advertising - Ikea Fabric Ad in Sweden::One of the latest trends in advertising involves complete immersion into the product. In this case, a new ad from Ikea is in the form of a decorated subway. The windows are finished with Ikea Fabric… [MORE] |
 Bagvertising: Lingerie Shopping Bag Draws Attention::When properly carried, this new bag makes it look like you're in your underwear. We're not sure who the bag is advertising... Comment if you know. [MORE] |
 Shock Advertising - Pedestrian Safety Ad in Brazil::Wickipedia defines Shock Advertising as "a form of advertising where social or moral boundaries are pushed in order to create buzz and controversy. It depends on the mantra "there's no such thing as bad… [MORE] |
 Gold Farming - Chinese Sweatshops Making Money Playing Video Games::Gold farming consists primarily of third-worlders laboring in rural virtual sweatshops, plugged in as peasants in character-based games such as EverQuest and World of Warcraft. Their job is to simply exist… [MORE] |
 Disposable Shoes - The New Nike MayFly::Nike's new MayFly shoe is the lightest racing shoe you've ever seen... Why? It's disposable.
"The world's lightest racing shoe, the much talked about Nike Mayfly is here. The Nike Mayfly is designed with… [MORE] |
 Bodytising - You Could Be a Human Billboard::There seems to be a rising trend in bodytising. We've already covered a number of bodytising trends at Trend Hunter, and there are dozens more examples on the net.
"Could eBay be the focus for another… [MORE] |
 Space Tourism - Virgin Galactic::Prepare for liftoff: The space business may be the most incredible new opportunity of your lifetime.
The shuttle and the international space station continued this record of dismal return on investment.… [MORE] |
 Social Bookmarking - e.g. De.icio.us::"The “Social Web” is hot. Yahoo! just paid US$88 million for “social bookmarking” site del.icio.us. That follows the purchase of MySpace.com by Rupert Murdoch’s News Corp. for US$580 million… [MORE] |
 Vigilante Advertising::Vigilante Advertising - sounds like fun. The premise is that you just have to advertise your thoughts, and not wait for a company or politician to advertise to you. I like it.
In this example, a Canadian… [MORE] |
 Papercraft Advertising::Three dimensional paper craft displays with your logo all over them.
Yamaha's website offers layouts and assembly instructions to help you create realistic (and, of course, branded) papercraft motorcycle… [MORE] |
 Disappearing Advertising::Just like the self-destructing text messages, only on paper:
"This invitation to a free screening of the latest Harry Potter film was sent by Coca-Cola to executives fo important Spanish companies. You… [MORE] |
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