 Shoppers as Vultures - 2 Harvey Nichols Sale Campaigns::Just like his collections, Harvey Nichols' ad campaigns are always creative and visually appealing. After featuring his "Fashion Statement" ad campaign a while back, we bring you two of his recent sales… [MORE] |
 Legally Downloading Movies Before They're On DVD - Sony Movie Distribution Model::Will Smith's new movie, Hancock, will be available for download before it hits iTunes or DVD. Since Sony owns the studio that made the movie, they decided that people who download movies would like to… [MORE] |
 Designer PSAs - Karl Lagerfeld Road Safety Campaign::Karl Lagerfeld, the head of design at Chanel, is the new model for a road safety campaign. It's a very peculiar choice for Herr Lagerfeld, but an excellent idea to merge fashion and awareness. The ad provides… [MORE] |
 70s & 80s Clichés As Fashion - Chloé Resort 2009 Collection::It’s all coming back. Designer Hannah MacGibbon embraced ‘Seventies and Eighties clichés’ in the new Chloé Resort 2009 Collection.
The collection sports full-sleeve blouses, polka dot skirts,… [MORE] |
 Controversial PR Stunts - Naughty Celeb Videos That Boosted Careers::It doesn’t matter what career you have, if you make a sex tape and leak it, the buzz about you will increase. For example, after Colin Ferrell tried to block the appearance of a tape via a court order,… [MORE] |
 Celebrity Cell Phone Ads As Wallpaper - Maria Sharapova for Sony Ericsson Z555i::We recently told you that Maria Sharapova would be the face of a series of Sony Ericsson accessories. What we didn't mention is that the young tennis star is also official model for the Sony Z555i cell… [MORE] |
 13 Retouched Electric Art Photos - From Naked Bodies to Fun Animals::Electric Art is an internationally renowned retouching studio based in Sydney. Over the past 14 years, they have contributed their incredible talent to many amazing works of art and ad campaigns.
Trend… [MORE] |
 Controversial Depictions of Children - Energizer Wins Cannes Lions Grand Prix::I have to say that even though I think this Energizer campaign is pretty funny, I do not believe it is worthy of a Cannes Lions 2008 Press Grand Prix. We are talking GRAND PRIX, people. Not just a gold… [MORE] |
 Fun Underwear Commercials - Kmart "It's More Fun in Your Undies" Ad::According to Kmart, "It's More Fun in Your Undies," and I totally agree.
The Australian commercial promotes Kmart underwear by showing people having fun and living it up in their funky undies, while… [MORE] |
 Remixing Billboards - 'Army Wives' Turned into 'Iraq Wives'::There is currently an outbreak of sabotage targeting outdoor ads and billboards as a form of artistic entertainment . The "artists" transform the messages of the ads by painting on them and modifying their… [MORE] |
 Giant Urban Carrots - Farmer's Market Campaign::A farmer's market in Portland got down to the root of creativity marketing by transforming urban trees into giant carrots. Only innovative marketers can stand out today in world where we are so bombarded… [MORE] |
 Ads With Naughty Symbolism - Skyy Vodka's "Twig and Berries"::Trend Hunter has seen a suggestive alcohol ad or two before, but Skyy Vodka takes it to another level with this super naughty ad.
Couple a creatively placed pair of cherries in front of a Skyy bottle… [MORE] |
 Choose Your Own Adventure Videos - The Secret Location::Secret Location is an Interactive Media Production company specializing in groundbreaking ideas, online design and content production, among other capabilities. Based in Toronto, the company works with… [MORE] |
 Hidden Clues in Ads - Marsatac Festival 2008 Campaign::This creative ad campaign for the 2008 Marsatac Festival offers viewers a guessing game approach by hiding the featured artists behind big, white posters. However, the advertisements are full of clues… [MORE] |
 Serial Spin-Offs - 'The Hills' Star, Whitney Port, Spins Off to New Show::The Hills was a spin-off of Laguna Beach, starring the same reality star, Lauren Conrad in both MTV shows. Now, a spin-off of the spin-off will air, following Whitney Port from The Hills to New York where… [MORE] |
 Starving Children in Grocery Bags - Die Arche Guerrilla Campaign::Image unloading your groceries and having a starving child looking back and you. Die Arche, a German Christian Child and Youth Aid company created these innovative paper bags lined with highly detailed… [MORE] |
 Ads to Coincide With Construction Progress - Dunkin' Donuts Rebuilding Ads::Dunkin' Donuts released this images series of architectural cups being constructed to promote the opening of 14 new stores locations in Phoenix, Arizona. The three-part series tracks the progress of the… [MORE] |
 Olympic Editorials - "A Strong Look" for Arena Magazine::In the past few months, we've seen an outpouring of Olympic ads and sports gear innovations. Not to be left out, Olympic fever has hit fashion magazines as well and inspired Olympic themed photo shoots.… [MORE] |
 Freezing at Taco Bell - Improv Everywhere as Advertisers At Store Opening::Improv Everywhere is known worldwide for pulling off guerrilla pranks in front of unsuspecting crowds, then making them viral on YouTube. Often their missions involve a few hundred volunteers who do totally… [MORE] |
 Giant Scale Public Texting - NYC Artist Asks Londoners About Street Crime::London advertising agency Profero teamed up with New York urban artist Paul Notzold to create two events for Channel 4's "Disarming Britain" season. The events will show Paul's work projected onto the… [MORE] |
 Advertising on Spare Tires - Yuzu Sushi Guerrilla Ad::Creative agency Lg2 from Canada came up with this exceptional guerrilla ad for take-out and dine-in restaurant, Yuzu Sushi. The ads were stuck onto the pack of a Jeep delivery trucks for the Quebec-based… [MORE] |
 Retro Hollywood Ads - Josh Hartnett for Emporio Armani Diamonds (UPDATE)::Trend Hunter brought you the paparazzi-inspired print ad for Emporio Armani Diamonds for Men featuring actor Josh Hartnett. Now we bring you the sexy, black & white video commercial with the shirtless… [MORE] |
 29 Incredible Campaigns to Raise AIDS Awareness::In 2007, 33.2 million people were living with AIDS and about 2.1 million died as a result, 330,000 of which were children. To stop the pandemic from doing any more damage, creative agencies and activists… [MORE] |
 25 Awesome McDonald's Ads - From Billboards to TV Spots (SUPER GALLERY)::Innovation and creativity are not words I usually associate with McDonald's and its unhealthy food and 'super size me' attitude. However, over the past few months of my time as a Trend Hunter, I have come… [MORE] |
 Mutant Human Fish - "Stop Climate Change Before it Changes You" Campaign::This creative WWF print ad follows a previously featured global warming awareness campaign that used mutated humans as a warning of the dangers of global warming.
The ad, which was created by Germaine… [MORE] |
 Guerrilla Stabbing To Promote TV Show - Dexter Ads::Portugal took a new approach to TV show promotion with their guerrilla campaign for the second series of Dexter. Inspired by the blood theme of the series and murderous plot, the creatives had lots of… [MORE] |
 Ads That Can Only Be Read At Night - McDonald’s Creative Night Adshell::As part of their campaign to announce that McDonald’s restaurants are open all night, DDB Sydney designed a creative outdoor ad that could only be read at night.
During the day, it displays the reverse… [MORE] |
 Free Botox For YouTube Posts - Innovative Surgery Promotions::Surgery is a touchy subject, with most people apprehensive about everything from the doctor to the procedure itself. With the help of YouTube, however, future patients could be put at ease.
One doctor… [MORE] |
 50 Bloody, Naked Bodies Against Fur - "Without Skin" Urban Intervention::In Argentina, 50 "naked" bodies lay on blood-stained floors to raise awareness for animals tortured and killed by for their skins. This year's "Without Skin" campaign built on the success of last year's… [MORE] |
 Fake Currency As Protest - The Zero Dollar Bill::The concept behind the "zero dollar bill" isn't just to be fun and cheeky, it's designed to act as a peaceful symbol of protest. Brian Romero designed the fake cash in an act of dissatisfaction with the… [MORE] |
 Banning Gay Commercials - Gayonnais Ad Leads to Heinz Boycott::It's a sad affair when a funny commercial with a gay undertone causes a big brand like Heinz to pull the ad. Why the UK Heinz TV spot? Because a few conservatives made some noise about two men kissing… [MORE] |
 Eau de Pop Stars - Justin Timberlake in Play by Givenchy Ads::Trend Hunter broke the news to you back in February, now we bring you the smoldering black and white ads for Givenchy's new men's fragrance Play featuring Justin Timberlake.
The campaign shows the SexyBack… [MORE] |
 Racist Commercials - Barack Obama is a Monkey in Japanese Ad::How does Japanese company E Mobile sell cell phones? By capitalizing on Barack Obama's political success through depicting him as a real monkey. A monkey in a presidential suit, but a monkey nonetheless.… [MORE] |
 Lungs Made of Cigarettes - "Stop Consuming Your Body" Anti-Smoking Campaign::I am a heavy smoker, but must admit that this new campaign of the Brazilian Anti Smoke Association Ads tagged “Stop Consuming Your Body” makes me think.
The lungs are made of cigarettes and some of… [MORE] |
 Giant Flip Flop Flower Beds - Guerrilla Havaianas Ad::Funky flip flop maker, Havaianas, is an incredible generator of creative ideas, not just in their footwear design, but in their advertising too. One of their most recent guerrilla stunt was a giant sculpture,… [MORE] |
 Fake Brand Endorsement Lawsuits - Naked Cowboy Sues Mars Candy::For 10 years, Robert Burck, has been entertaining tourists in Times Square as “The Naked Cowboy.” His outfit consists of a white hat and cowboy boots and skimpy white underwear. He has trademarked… [MORE] |
 37 Powerful Campaigns for Human Rights Awareness (JUMBO GALLERY)::Time and again, Trendhunter.com readers have shown, through skyrocketing traffic results, that creative PSAs, activism campaigns and other ads for awareness fascinate them. Catering to that, we've assembled… [MORE] |
 Hungry Kids in Your Shopping Cart - Feed South Africa Campaign::I don’t usually like intrusive advertising, but when it’s for a good cause such as Feed South Africa, I am all for it.
This clever Feed SA campaign by TBWAHuntLascaris, Johannesburg, reaches out to… [MORE] |
Hungry Kids in Your Shopping Cart - Feed South Africa Campaign::I don’t usually like intrusive advertising, but when it’s for a good cause such as Feed South Africa, I am all for it.
This clever Feed SA campaign by TBWAHuntLascaris, Johannesburg, reaches out to… [MORE] |
 Hollywood Themed Travel - Expedia Indiana Jones Packages::Expedia, a leader in online travel companies, is building off the recent Indiana Jones hype with the release of a new travel experience theme. The trips are geared at adventure seekers who want to see… [MORE] |
 Viral Hoaxes - Lost Brazilian Tribe Not Real::The news of a long lost Brazilian tribe that had strayed away from civilization has been found to be a big, fat hoax. The rumor was clarified after an aerial survey of the Amazon was conducted.
José… [MORE] |
 Human Arms in Butcher Shops - Dexter Guerrilla Campaign II::The promo ads for the series Dexter seem to get more gory by the second. The show is about a hero/antihero, serial killer who murders his victims (he only kills the bad guys) and then chops them up.
As… [MORE] |
 7 Creative WonderBra Ads + Open Casting::While Dove used "real women" in underwear in their Campaign for Real Beauty, Wonderbra is letting customers be models for the brand. UK women are being encouraged to show up for a giant photoshoot on… [MORE] |
 Bribing Beijing Olympic Bloggers - Gehua New Century Hotel Offers Cash For Stories::After a lot of controversial media build-up, Beijing companies are trying to get some positive press about the upcoming Beijing Olympics. One hotel is actually offering cash incentives for non-traditional… [MORE] |
 People Fusing With Couches - ESPN All Day, Everyday Campaign::SAATCHI & SAATCHI, Singapore delivers a creative ESPN ad campaign that promotes "ESPN all day, everyday" in a very fun way.
The ads take being "stuck to the couch" quite literally by showing men watching… [MORE] |
 Stupid Viral Video Tricks II - Guys Fill Jeans with Helium for Levi’s::Levi’s is at it again with their viral videos/promos. First, it was the “Guys backflipping into Jeans” video that fooled the blogosphere into thinking it was a random viral YouTube stunt video. Then,… [MORE] |
 Cross-Dressing Fashion Ads - Marc Jacobs Puts Male Model in Women's Clothes::I've been patiently awaiting Marc Jacobs' new Fall/Winter 2008/2009 ad campaign. After the extremely quirky and weird Victoria Beckham ads, I was glad to hear he was using real models this time. However,… [MORE] |
 New York Gangster Fashion - Dolce & Gabbana Fall / Winter 2009 Campaign::After whetting our appetite with their pre-fall ads, Dolce & Gabbana finally released the complete new campaign for their Fall/ Winter 2008-2009 menswear and womenswear collections.
Photographed by the… [MORE] |
 Celebrity Shock Photo Protection - Thigh Fixator & Nipple Guard Ads::I love this hilarious tongue-in-cheek ad campaign by Oops! magazine. The print ads show you that, "Celebrities would invent anything to avoid ending up in Oops! magazine."
These 'inventions' include a… [MORE] |
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