 Racy Product Placement - Do Tom Ford's Vaginads Cross the Line?::Adrants recently coined the term "Vaginads," a hybrid of vagina and advertising after being inspired by two new campaigns.
In Tom Ford's risque new campaign, just like his last ad, (see below) a very… [MORE] |
 Audi Commercial - Clever Competitor Bashing::This ad from Audi is really clever! At first, you're not sure what it's for. It almost appears to be an ad for four other car companies. What do you want a car? Design? Comfort? Safety? Sportiness? Apparently… [MORE] |
 Bloggers Go Behind-The-Seams - Chanel Viral Marketing::Coco Chanel may have been the first person to launch a viral marketing campaign when she debuted the infamous Chanel No. 5 fragrance. The company is still creating a buzz today. Staying true to her pioneering… [MORE] |
 Innovative Web Marketing - Hidden Image Technology System::After experiencing success with the WebDecoder and NetDecoder, Global Commerce Group announced the newest arrival in exciting, interactive promotions, the Hidden Image Technology System (HITS.)
Now companies… [MORE] |
 Mobile Marketing - Intro & Top Trends::The most important new trend in marketing and communications is also the most misunderstood. Internationally, the use of mobile marketing platforms is a standard and integral part of the marketing mix.… [MORE] |
 Puma Re-Bike Contest - $200 To Reflect Magazine Personalities::Puma, the famous sportswear company, is ready to jump aboard the green wagon! They've set up a contest to build recycled bike. The challenge? Magazine companies are given $200 to spend on bikes which are… [MORE] |
 User-Generated Campaigns - Scoop: The Häagen-Dazs Flavor Search::Häagen-Dazs, one of the world's leading ice cream, is letting its consumers dream up the next big flavour. The Häagen-Dazs flavor search contest is asking ice cream lovers to concoct an exotic new flavor… [MORE] |
 Empty Store Front Media Ads - Motomedia StreetlevelBILLBOARDS::Motomedia have devised a way to help compensate for lost rent while brightening up neighbourhoods when a store closes. The streetlevelBILLBOARDS can be fitted into otherwise empty display windows while… [MORE] |
 Naked For A Cause - Alicia Silverstone Strips Down For PETA::Actress Alicia Silverstone stripped down to her birthday suit for PETA's latest campaign. PETA, or People for the Ethical Treatment of Animals, is an organization against animal cruelty. The new campaign… [MORE] |
 Top 12 Hip Trends for the Blind + Avatars For The Blind::The blind demographic has been missing out on simulated life in the virtual world, but Irish IBM students hope to change that. "The students have designed an audio equivalent of the virtual world using… [MORE] |
 Virtual Flickr Safari - Astra Photo Journeys::UK company, Astra has teamed with Flickr to create a new virtual adventure that lets you explore eight million photos and stranger's memories from around the world. Hop in your car (on the right side,… [MORE] |
 Turning Buildings Into LED Ads - Mediamesh & Illumesh::A new LED technology turns regular buildings into gigantic colorful ads. AG4 and GKD have designed Mediamesh and Illumesh, a method of lightning that lets developers place LEDs everywhere (even on windows).… [MORE] |
 Burnt Rubber as a Fragrance Ad - Don't Call & Drive Campaign::Saatchi & Saatchi's Don't Call & Drive campaign raises awareness on the dangers of talking on your cell phone while driving. Instead of gory photos, the Czech campaign lets you smell the consequences of… [MORE] |
 Wash Dirty Women - Sexy Lynx Marketing::Lynx, or AXE, has become famous for their shocking commercials promoting their antiperspirants, body sprays, and body gels. As part of their marketing approach, the Lynx web site allows visitors to "wash"… [MORE] |
 Anti-Sugar Daddy Campaign - Uganda::Uganda has released a new campaign to promote awareness for the dangers associated with cross-generational sex. As the demand for luxury items increases, girls as young as 9 are finding sugar-daddies to… [MORE] |
 Ramadan Frappucino - Starbucks Caters To Muslims::Starbucks has specialized in culture-specific drinks in the past, like the red bean Frappucino in China, but now they've moved to the Muslim culture. To celebrate Ramadan this year, the coffee company… [MORE] |
 Carl's Jr Flat Buns Ad - Teachers Rage Over Suggestive Ad::It seems Carl's Jr. has let their commercials get a little bit too saucy. Their latest ad feature a very attractive teacher who ends up unleashing her naughtier side. Many educators are offended by the… [MORE] |
 Diet Coke Design Cans - Inspired By Irish Designers::Diet Coke has released six limited edition "design cans" in their latest marketing attempt to tap the "exclusivity" demand of today's consumer. The artsy illustrations were done by some of Ireland's top… [MORE] |
 Burger King Potato Snacks - Fries In Your Cupboard::Burger King has eliminated the need to hit up their drive-thrus -- now you can get your fry fix without even leaving the home. The junk food chain has invented French-fry-shaped potato snacks, ketchup… [MORE] |
 Fight For Kisses Commercial - Dad Battles Baby In Wilkinson Ad::A phenomenal commercial! Everyone wants skin as soft as a baby's bottom, right? Wilkinson let the metaphor inspire their latest razor commercial in which a husband grows envious of the pampering his wife… [MORE] |
 Male Mail - South Park Cards For Men::Greeting cards traditionally have been marketed towards women, so American Greetings spent six months analyzing the differences between male and female perceptions of humour. The Comedy Central line was… [MORE] |
 User-Generated TV - I Hate Young People::Older generations just don't understand why today's youth do what they do. A new project called I Hate Young People is collecting user-generated stories to create a television pilot. It pits young against… [MORE] |
 When They Least Expect It - Mortein Ad::These computer-generated ads for Mortein bug killer spray are fantastic! The first image features an ant laying in bed while perusing an issue of Cute Ant, obviously the male magazine of choice in the… [MORE] |
 Pube Zapping Fund? - Raising Money For Laser Surgery::This is the sad story of a hairy woman who can't afford to have professional laser hair removal done on herself. Instead, she has started milliondollarpubes.com to try and raise the money (and then some)… [MORE] |
 |
 Keep The Buzz Going - Dessert Beers::We all have our vices - those things that we can't resist. Restauranteurs have learned to turn a buck by tempting our tastebuds (and getting us buzzed). The Chocolate Room in Brooklyn serves the Chocolate… [MORE] |
 World's First Green Billboard - Sustainable Ads::This new advertising approach has helped boost the environmental credibility of the Northwest Wirral area. The billboards are entirely plant-based, "made from a living, growing hedge of native willow trees."… [MORE] |
 The Next Big Thing - Loved By 1%::Could your product be the next hot trend? In order to make make it big, you only have to capture the hearts of 1% of the population. According to Mark J. Penn, author of the new book Microtrends, "By the… [MORE] |
 Environmental Campaign Crashes McDonalds Site::McDonald's restaurants in Japan were offering Big Macs for half off their normal price if people demonstrated a commitment to preventing climate change. To "demonstrate" this commitment, people were asked… [MORE] |
 Subaru Amadeus Ad - The Japanese Car The Germans Wish They Made::Are all German engineers uptight? Yes. At least according to Subaru.
The Subaru Amadeus Ad is a viral commercial that showcases the Subaru as, "The Japanese car the Germans wish they made."
In… [MORE] |
 Scent Marketing - Cake Scented Newspaper::On Sunday, the Los Angeles Times will be distributing the world's yummiest smelling newspaper. In an effort to pick up the recent advertising slump in print media, the Times will be printing a full-page… [MORE] |
 Digital Water Walls (Update) - World Expo 2008::This wall can display big scrolling text or images, and even morphs into a door automatically. This technology was created by an MIT students. If you're concerned that's it's a huge waste of water, think… [MORE] |
 Butting Out - Giant Billboard Gets Attention::Quitplan.com is a free quit smoking support program. The program's web site states it has prolonged their members lives by 4,630 years and saved them $39,235,656. The company recently put up this billboard… [MORE] |
 Get Paid To Party - Clubbing Celebs::Surely we can't be surprised that the celebs hanging out in the hottest night clubs are getting paid to be there!
Celebs like Paris Hilton and Britney show up for a few minutes to make an appearance,… [MORE] |
 More Targeted Ads - Yahoo Acquires BlueLithium::Yahoo just bought the fifth biggest US ad network for $300 million. Their acquisition of BlueLithium is Yahoo's "latest move to consolidate the behavioral ad targeting market," Reuters reported.
The… [MORE] |
 Where The Hell Is Matt? - Traveling, Dancing & Cashing In::In his mid-20s, Matt, now 30, already had the job of his dreams. The Connecticut man adored playing and making video games for a living, but in 2003, he quit his job to see the world. He took all the money… [MORE] |
 Viral Marketing Not So Contagious - Jupiter Study Disappoints::It turns out viral marketing isn't quite as contagious as businesses have been led to believe. Web 2.0 called for a rise in viral ads in order to best reach target consumers, yet a recent study by JupiterResearch… [MORE] |
 Cadbury Guerilla Marketing - Dairy Milk Gorilla Ad::Cadbury has come up with some very clever gorilla marketing, literally. Their 90 second Dairy Milk candy bar video doesn't feature chocolate once, not verbally or visually.
Guerilla marketing is a low-budget,… [MORE] |
 Free Historic Homes - Just Repair & Move In::No down payment, no mortgage, no rent, some repairs needed. Could this be for you?
Curators are being sought out for historic residences in some states that cannot afford their upkeep. You're going to… [MORE] |
 Clothing Optional Women's Resort - Pearl's Rainbow::"Pearl's Rainbow is a clothing-optional resort for adult women – lesbians and gay-friendly straight women." Located in Key West, Florida, the inn has two swimming pools, two hot tubs, on-site massage,… [MORE] |
 Mobile Marketing - Adidas Promo Bus::Adidas re-vamped an old Volkswagon campervan do some recent promo cruising. The eye-catching retro vehicle was spotted zooming around Brazil this summer, promoting the company's new skate shoes.
"The… [MORE] |
 Southern Comfort Teaches Cool - SoCo Night Institute::Got no skills when it comes to getting a date? SocoNightInstitute.com will pull you out of your social slump. The pickled peeps at Southern Comfort have devised a curriculum to teach would-be Waldos to… [MORE] |
 "World's Most Beautiful Bottom" Promotion - Germany's Sloggi Pushes Boundaries::Who has the most beautiful heinie in the world? That's the answer this German contest hopes to have answered, but the hunt for the most delicious derrière isn't coming without conflict. The contest, launched… [MORE] |
 Interactive Ford Sitcom - Where Are The Joneses?::Ford Europe has launched an interactive branded sitcom that gets its users involved with the brand through actively involving them in the user-generated TV show, "Where Are The Joneses." The fictional… [MORE] |
 Adding Brands As Friends - Marketing On SNS::Haven't you always wanted to be friends with Chanel? What about Sony? Obviously you've always wanted to call Ford your best friend. The internet has a lot of bizarre attributes, and one of the newest online… [MORE] |
 Stock Market Cocktail Bar - Drinks Named After Russian Stocks on London Exchange::Potemkin, a London vodka bar, is now serving vodka-based drinks named after Russian businesses listed on the London Stock Exchange. The companies (and drinks) include Tatneft, Rostelekom, Evraz, MMC Norilsk… [MORE] |
 Celebs Get Wii Thighs - Jessica Alba Does Nintendo Workouts::Don't you just wish you had a Wii waist? So do the celebs; just look at Jessica Alba. The secret behind her killer bod is the fun and interactive workouts she does from the privacy of her own home.
"Fashion… [MORE] |
 New World Gambling Capital - Macao Overtakes Vegas::The 10.5 million-square-foot Venetian Macao Resort opened on Tuesday to great fanfare; it is the second largest building in the world after the Boeing Co. plant in Washington. Needless to say, it's the… [MORE] |
 iPhone Unlocking Video Brings Out Legal Guns::A Company from Northern Ireland, under the banner “Set Your iPhone Free From AT&T;,” has posted a video that has been independently confirmed, demonstrating software that unlocks the iPhone. A press… [MORE] |
|
|
|
TREND HUNTER is the world's largest trend spotting and cool hunting community. It is an explosion of cool, fueled by a global network of trend spotters and cool hunters. Innovation and strategic advantage hinge on the ability to anticipate the latest trends and identify the next big thing." By tracking the evolution of cool, Trend Hunters generate ideas, stimulate creativity, and ultimately unlock cool. Our trends inspire social leaders, industry professionals, and relentlessly creative individuals. Do you crave cool? Is your curiosity insatiable?
Dive into the world of trend spotting, cool hunting and innovation.
About Us |
Trends |
Trend Reports |
RSS (98 Flavors) |
Innovation Keynotes |
Tips / Contact
| Join
Trends 
Newsletter 
Trend Reports 
Presentations 
Tools 
Add a Trend 
About 
