 Floating Billboards - 12 Hot Air Balloon Ads::Traditional hot air balloons are already brightly colored, but it is the crazy hot air balloons that I really love. They come in all shapes and sizes--literally.
Some of these balloons are shaped just… [MORE] |
 Abseiling Pilots - Air New Zealand Staff Paints Billboard::Air New Zealand has utilized a novel advertising approach: Involve your staff in the action. They haven't just placed their best-looking flight attendants in front of a camera--in this video, you'll see… [MORE] |
 Branded Landmarks - NYC Subway Car Gets Wrapped::For the first time, New York City is allowing the 42 Street shuttle train to be branded with a wrap of the car’s outside. The History Channel is promoting “Cities of the Underworld” and will wrap the subway… [MORE] |
 17 Examples of Offensive PR::In a world full of marketing clutter, some ad agencies argue that the best way to get your product noticed is to be as offensive as possible.
This can come be achieved in many ways, from being grotesque… [MORE] |
 40 Guerrilla Ads, Art and Activism::Guerrilla ad campaigns, art and activism are edgy, eye-opening and attention-grabbing. In the vast symposium that fosters human creativity, guerrilla advertising is the guy on stilts who crashes the academic… [MORE] |
 Sportvertising - 10 Amazing Sporting Ads::This collection of sports related ads help sell products and promote services all over the world. Some of the best are the Nike ads which use decals on bus shelters and on buildings to give the illusion… [MORE] |
 Hellvertising - Devilish Capital One "No Hassle Rewards" Campaign::Capital One Canada causes Hell to freeze over with their 'No Hassle Rewards' card, a rewards card with no surprises at redemption (i.e. no blackout dates, no hidden fees/taxes, miles never expire).
Unlike… [MORE] |
 Hands-On Guerrilla Ads - Clever Supportive Ad Placement::It seems as though in-your-face advertising is no longer enough; now ads are moving under our thumbs in their quest for grabbing our attention.
From sushi on escalator rails, to beer cans and watches… [MORE] |
 Morphing Human Heads - Power of Books Campaign::The “Power of Books” images seen here appeared in the 2005 artwork collection from the University of Applied Arts in Vienna. I am far from an art connoisseur, but I believe that the artist, Mladen Penev,… [MORE] |
 Print Aducation - 10 Creatively Brilliant Poster Ads::Great advertising posters are those which combine good artistic design with awesome images that immediately grab viewer attention and tie in with the product at the same time. Here are some of the best… [MORE] |
 Offensive Advertising Mistakes - Mega Logo Blunders::These logos found on pharmacies, dental clinics, pediatric clinics and more beg one to ask, “What were they thinking?”
Using ballooned-up stick figures in advertising has been done for a long time;… [MORE] |
 Exceptionally Sexist Advertising - Che Men's Magazine Outrages Women::If your going to do something well, you might as well do it really well. It follows that if you’re going to be sexist, you might as well be really sexist. Well, Che Men’s Magazine pulled that one off brilliantly… [MORE] |
 Guerrilla Marketing for Kids - ChupaChups Lollipop Road Signs::ChupaChups Lollipops has released a series of guerrilla marketing stunts where the round road signs are branded on the back as lollipops.
While the stunt is a great idea, I am just not too sure how I… [MORE] |
 Ads to Question Authority - Metro 'Think for Yourself' Campaign::Metro Newspaper's vague new ad campaign is causing a stir in the blogosphere. The ads, created by CLM BBDO, feature individuals in some polarizing situations. A second figure, clad in all-black, directs… [MORE] |
 Offensive Traveling Billboards - Aborted Fetus On Moving Truck::A pro-life group from California has shocked the people of North Texas with a 'rolling fetus' billboard truck, displaying pictures of an unborn fetus, as it traveled along a Dallas highway.
The billboard-covered… [MORE] |
 Hidden Ad Images - WWF Blends Human Faces into Environment::These four posters each have hidden images--human faces peering out of the jungle. They are from the World Wildlife Fund Brazil's "Preserve the World, Preserve Yourself" campaign. The message is clear:… [MORE] |
 Drowning Billboards - Guerrilla Campaign For "Day After Tomorrow"::This billboard advertising the Day After Tomorrow is guerrilla advertising at its best. The movie billboard is placed in the sea to drown, which is a really awesome idea!
For those who haven't seen the… [MORE] |
 Witty Warning Signs - Greengrader's Respect Nature Collection::Zoo keepers, park wardens and such stalwart custodians clearly have their patience taxed repeatedly by people who are just plain ignorant and utterly stupid - hence these public warning signs. Some are… [MORE] |
 Paper Napkin Art - Bus Shelter Coffee Ads::10 artists were commissioned to create 30 original art work using just paper napkins to promote Robert Harris Coffee Roasters, New Zealand’s largest coffee brand. All the art pieces were mounted in successive… [MORE] |
 Teen Icons To Entice Voters - Jessica Alba for Declare Yourself::Down, boys, down—although Jessica Alba in bondage may send the hormones of red-blooded men (and women, in some cases) soaring, that was not the intention of Declare Yourself, a national nonpartisan, nonprofit… [MORE] |
 Bald Head Billboard Ads - Air New Zealand Seeks Shaven Heads for Ad Tattoos::Air New Zealand is looking for 50 frequent-flyers who are willing shave off their hair for two weeks and sport temporary tattoos on their bald heads.
This innovative type of advertising - “cranial billboards”… [MORE] |
 Controversial Church Signs - I Kissed a Girl, and I Liked it, Then I Went to Hell::Church signs are stepping up everywhere to fight against what they deem “wrong” and “evil.” Technically, they have the right to place judgment and to post their ideas (freedom of speech, folks.) But, frankly,… [MORE] |
 Female Bikevertising - Biker Babe Marketing::Hot chicks plus motorcycles equals an advertiser’s dream--at least, according to Biker Babe Marketing founder Leslie Slaasted. It’s still relatively uncommon to see a female riding a hog on the road. Slaasted… [MORE] |
 Embracing Foulness - Marmite and Buckley's Bad Taste in Advertising::Marmite and Buckley’s Mixture apparently have a really foul taste. I'm way out of my league here and should give the option to write this article up to my Canadian bud Bianca or my British bud Cowbag,… [MORE] |
 Poorly Placed Advertising - American Ad Bloopers::Ads are everywhere, from billboards to magazine pages. They fill our faces with food, fashion and fun ideas. But ad placement can be as critical as the design of the ads themselves, which these pictures… [MORE] |
 Fruit Dispensing Bus Stops - Pruhealth Campaign::Pruhealth, a UK health insurance provider, turned London bus stops into fruit dispensers. A piece of fruit is delivered to onlookers each minute while stock lasts.
In an interesting example of experiential… [MORE] |
 Censorship as Direction - Beate Uhse Ads::We always complain about the overuse of sexuality and scantly clad women in advertising. But once in a while, an ad comes that reminds us it’s not what you’re using, it’s how you use and deploy it that… [MORE] |
 Solar Powered Bus Stop Ads - Fuel Miami LLC Shelters::Fuel Miami LLC is installing 600 solar-powered bus shelters in Miami city. Each solar-powered ad panel will save over two tons of carbon emissions.
This eco-friendly ad movement within bus shelters started… [MORE] |
 $1 a Day Car Rentals - CityFlitz in Toronto::CityFlitz is a Canadian company renting out cars for as low as $1 a day. With gas prices as high as they are right now (today consumers are paying up to 127.4 cents a litre in Toronto) this sounds like… [MORE] |
 Body Paint Illusions - Emma-Jane Cammack Camouflage Art::The body paint art of UK-based freelancer Emma-Jane Cammack is extraordinary. The artist extends her creative boundaries into illusionary artwork where the human body melds into the main picture. The subject… [MORE] |
 Mouse Cursors in Real Life 2 - DHL Online Tracking Couriers::Earlier this month we introduced you to a really neat DHL online courier tracking campaign in Beijing.
Now a second portion of the creative Chinese guerrilla marketing campaign has been brought to our… [MORE] |
 Cleavage Made of 8,000 Women - Wonderbra D to G Mosaic::Wonderbra has unveiled a new billboard campaign that features images of about 8,000 women in their bras merged together to create a super cleavage shot of model Katie Green. The billboard is part of the… [MORE] |
 Public Art Cheeseburgers - The Diesel "Good Life" Wall::The iconic Diesel Wall that has gained fame in Europe made its way to the U.S. this year, and the winner of the contest has just been revealed.
"The Good Life" is the title of the giant cheeseburger… [MORE] |
 Mystery Billboards - Bell "er" Campaign::Bell, one of they key Canadian network providers, has completely ditched their old brand image, abandoning their iconic beaver mascots, "Frank and Gordon" and released a series of mystery ads.
Their latest… [MORE] |
 Glass-Breaking Ads - Smashing Wonderbra Ads::After featuring a few subtle Wonderbra ads, it's time to lose the subtlety with this in your face ad.
Boom, bang, my boobs broke the glass! That is the jest of this Wonderbra ad that turns boobs into… [MORE] |
 Stripping on Highways - Sexy Levi's 501 Billboard::Living in LA, the land of billboards, it's pretty rare to find a media buy that is so cool and attention-grabbing, that it could cause an accident. But this morning on my way to get coffee, I saw the… [MORE] |
 Billboards Made With 7563 Dice - Treasury Casino Ad::Here at Trend Hunter we’ve seen billboards made from just about everything: grass, lettuce, bottles, chocolate, pennies... Now we can add dice to our library of creative billboard components.
The creation… [MORE] |
 Innovative Idea Vending - The Funball Machine::The Fun-o-Meter idea machine is a really neat concept and a fantastic idea for those inspired by creativity and innovation. It looks just like a classic gum ball machine, but instead of vending coloured… [MORE] |
 Olympic Lifestyle Gold Shoes - Nike Limited Edition Metal::The Beijing Olympic games will be opening soon. Will you be wearing your country’s colors? Nike is counting on you getting Olympic fever for you feet and is launching the Nike Air Max 1 “Olympic Perforated… [MORE] |
 Delivery Trucks With Giant Cursors - Clever Offline Campaign::Companies want people to go online as it is cheaper and faster for them. DHL was just one of these companies and commissioned Ogilvy to create a campaign to support their online 24/7 tracking system.
Their… [MORE] |
 Interactive Animal Posters - San Fransisco Zoo Ads::The San Fransisco Zoo has gotten the citizens of San Fran involved with their advertising campaign.
Marketers kill for this kind of involvement. The success of the campaign shows how well people respond… [MORE] |
 Chocolate Billboards - Giant Cadbury Bar::This massive Cadbury billboard looks great. It is also very effective as it made me stop dead in my tracks and have another look.
The giant chocolate bar is just another example of the new era of billboards… [MORE] |
 Branded Cockroaches Infest NYC - Zoo York Guerrilla Campaign::Do you want to know what true guerrilla marketing is all about? It does not have anything to do with the use of urban space as a billboard or placing thousands of stickers on urban furniture: that is already… [MORE] |
 Anti-Advertising - Fighting the Illegal Sign Industry::IllegalBillboards.org and its sister site IllegalSigns.ca consist of "volunteers working to identify and remove illegal billboards and signs,” in cities such as New York City and Toronto. The organization… [MORE] |
 Branded Corn Fields - World's Largest Corn Maze Promotes McDonald's Coffee::At 42.6-acres, this corn-maze may be the largest in the world, beating out the previous 40 acre record. Who is the record-breaker? Not sure who owns the Nebraskan cornfield, but the ad belongs to McDonald's.… [MORE] |
 Playing Dead in Public Places - Shockvertising at its Finest::If it wasn’t at first glance just so repulsive, playing one of the dead arising to hand out brochures might be kind of a kick. This type of shockvertising gets a lot of attention to your product placement… [MORE] |
 Elevator Cookie Dunking - Moving NYC Oreo Campaign::This is a super fun campaign for Oreos! The ad involves the creative placement of a cookie poster on the walls of a panoramic elevator and a poster of a glass of milk at the base station on the ground… [MORE] |
 Dolphins in the City - WWF Guerrilla Donation Campaign::When Maui's dolphin population hit an alarmingly low number of only 111, WWF had to act fast. They wanted to raise awareness about this terrible fact before a crucial parliament vote could take place in… [MORE] |
 Billboards That Hatch - McDonald's Giant Egg Hatches Daily::Following their awesome Fresh Salads billboard that was made out of real lettuce, McDonald’s continue to roll out unique outdoor ads like a giant egg that hatches each day.
Created by Leo Burnett, Chicago… [MORE] |
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