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Armida Ascano

Chief Content Officer
Articles
1,284
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21,754,000
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Toronto, ON
Member Since
Jul 2010
Armida Ascano is the Chief Content Officer at Trend Hunter and the brain behind its trend sessions and workshops. She has crafted numerous trend frameworks and innovation tools to bring Trend Hunter’s content to life. With these tools in her arsenal, she has helped hundreds of brands innovate -- including Chicago Tribune, Red Bull, and Wal-Mart -- and has spoken at conferences like Foresight and Trends, OmniShopper, and Future Festival. She specializes in generational trends, our 18 Megatrends
Predict something awesome for 2020?
Awesome things are unpredictable, though.
The Post-Pandemic Future of Microgenerations
The Post-Pandemic Future of Microgenerations
Microgenerations and Consumer Behavior Post-Covid
At its core, generational segmentation is about understanding a group’s shared experiences and how they impact their current stage of life; consumer behavior post-covid is more complex. For... MORE
Foresight & Trends: Thoughts and Applications After the Conference -
Foresight & Trends: Thoughts and Applications After the Conference -
It’s been a day since the 2014 Foresight & Trends conference closed with an inventive (and hunger-inducing) talk by Brett Burmeister. Continuing with the progressive themes of each day (... MORE
Foresight & Trends: Reflections Halfway Through the Innovative Conference -
Foresight & Trends: Reflections Halfway Through the Innovative Conference -
We are at the exact halfway point of the Foresight & Trends 2014 conference, and the attendees of the conference are as inspiring as the speakers. Where the first day’s theme seemed to be... MORE
Foresight and Trends: The First Day of the Visionary Conference Comes to a Close -
Foresight and Trends: The First Day of the Visionary Conference Comes to a Close -
The aptly titled Foresight & Trends conference wrapped up its first day today. Held at the beautiful SLS Beverly Hills, it’s no surprise that the overarching pattern on day one of... MORE
Tweet-Fueled Beer Competitions (CONTEST)
Tweet-Fueled Beer Competitions (CONTEST)
Trend Hunter and Toronto's Beerfest Offer a Chance to Win
Toronto, the location of Trend Hunter’s main office and its city of origin, is known for its love of beer. The Torontonian passion for the golden booze reaches a crescendo once every summer at... MORE
Windows 8: The Developer Story of the Trend Hunter App is Accessible at the Windows Store
Windows 8: The Developer Story of the Trend Hunter App is Accessible at the Windows Store
When developing a mobile and tablet app for our site, Trend Hunter’s main concern was the same as many others looking to make the transition: keeping branding consistent. This is why Eran... MORE
Windows 8: The Trend Hunter App and its Business Story is Available on the Windows Store
Windows 8: The Trend Hunter App and its Business Story is Available on the Windows Store
Here at Trend Hunter, we’ve always known a large number of our audience—about 1/6th of it—was interacting with the site on their mobile phones; however, we waited patiently for the... MORE
Bloomberg Businessweek: Jeremy Gutsche on Shock Reality and Discovery Channel's Risky Business
Bloomberg Businessweek: Jeremy Gutsche on Shock Reality and Discovery Channel's Risky Business
It’s no secret that controversy sells; however, up until this point, dicey topics have been kept to a minimum on daytime television. The Discovery Channel is looking to break this boundary... MORE
BNN: Jeremy Gutsche Weighs in on the New Facebook Phone
BNN: Jeremy Gutsche Weighs in on the New Facebook Phone
Developments in technology have blurred the lines between media forms (TV is on the Internet and phone calls are conducted via Skype) so it should come as no surprise that social media giant... MORE
CBC: Jeremy Gutsche on the Modern Baby Boomer
CBC: Jeremy Gutsche on the Modern Baby Boomer
Being a member of the Boomer generation doesn’t mean what it used to—especially not in the information age. What was once perceived as a group of exhausted “old people” is,... MORE
NY Times: Jeremy Gutsche on Witch-Inspired Fashion
NY Times: Jeremy Gutsche on Witch-Inspired Fashion
Originally brought to mainstream fashion through the success of the 1996 film ‘The Craft,’ the witch has found her way back into the style world in 2013. Chief Trend Hunter Jeremy... MORE
CNN: Jeremy Gutsche on Archery and The Hunger Games
CNN: Jeremy Gutsche on Archery and The Hunger Games
The release of the popular novel-turned-film ‘The Hunger Games’ not only brought Jennifer Lawrence to it-girl fame, it propelled a modern interest in archery, the theme of post-... MORE
NY Times: Jeremy Gutsche on the Female Hero in the Information Age
NY Times: Jeremy Gutsche on the Female Hero in the Information Age
In the information age, it isn’t enough to create a statement-making female character. She needs to be believable and easy to relate to; the fascinatingly dark, inspiringly fierce character... MORE
The Globe and Mail: Jeremy Gutsche Discusses the Top Retail Trends of 2013
The Globe and Mail: Jeremy Gutsche Discusses the Top Retail Trends of 2013
Our Chief Trend Hunter Jeremy Gutsche joined the team over at The Globe and Mail to talk top retail [url=“http://www.theglobeandmail.com/life/life-video/video-shoppertainment-to-ketchup-... MORE
BNN Headline: Jeremy Gutsche Talks Top Marketing Trends of 2012
BNN Headline: Jeremy Gutsche Talks Top Marketing Trends of 2012
The end of 2012 wraps up a year of true inventiveness in the marketing world, as discussed by our Chief Trend Hunter Jeremy Gutsche and Baron Manett, Senior Vice President of Ariad Advertising on... MORE
BNN: Jeremy Gutsche Explores Local Social Networking and Alcohol Detection
BNN: Jeremy Gutsche Explores Local Social Networking and Alcohol Detection
In this engaging episode of BNN’s The Pitch, innovation keynote speaker, award-winning author and Chief Trend Hunter Jeremy Gutsche explores the topics of local communities translated to the... MORE
The Trend Hunter Billion View Party
The Trend Hunter Billion View Party
A Peek Into Our Huge Billion-View Bash
When Trend Hunter hit its billion-view mark, Trend Hunters across the globe celebrated with us through tweets, Facebook posts and other digital forms of love. We at the Toronto office, however,... MORE
Huffington Post: Jeremy Gutsche Featured in RW&Co Campaign
Huffington Post: Jeremy Gutsche Featured in RW&Co Campaign
Though Jeremy Gutsche is a top keynote speaker, award-winning author and CEO of Trend Hunter, there is a side of him not many are familiar with that is brought to light in this feature with RW&Co;.... MORE
Future Entrepreneur Infographics
Future Entrepreneur Infographics
The CEOs of Tomorrow Chart Predicts Where Business is Going
The question of what the CEOs of tomorrow will look like has plagued minds since the incredibly casual, baby-faced Facebook CEO Mark Zuckerberg hit—or rather, took over—the scene. Since... MORE
Eloquent Page Markers
Eloquent Page Markers
The Text Metal Bookmarks Speak on Your Behalf
Lovers of literature can keep in theme with their passion for the written word with these Text Metal bookmarks. The bookmarks, like all other bookmarks, allow you to save your spot in your most... MORE
Pinup-Branded Java
Pinup-Branded Java
The Goshen Coffee Company Shows Retro Nautical Packaging
Branding company Atomicdust has partnered up with Goshen Coffee to create branding that is distinct, communicating the boldness of the product itself. This concept resulted in pinup-inspired... MORE
Smarter Business Ideas: Jeremy Gutsche on Small Businesses
Smarter Business Ideas: Jeremy Gutsche on Small Businesses
The story of Jeremy Gutsche and his journey from successful, yet restless Chartered Financial Analyst to award-winning author, highly in-demand innovation keynote speaker and CEO of the largest... MORE
Trend Hunter Honors GoingLikeSixty
Trend Hunter Honors GoingLikeSixty
This Veteran Talks our Billion-View Mark, the Early Days of TH
When TH hit 1 Billion views last Thursday, the entire office was abuzz with excitement; it seems, however, that the buzz reached beyond the Toronto office all the way to the Costa Rican home of... MORE
Business Connect: Jeremy Gutsche Cover Story
Business Connect: Jeremy Gutsche Cover Story
Though Jeremy Gutsche has given his innovation keynote speech at over 250 engagements thus far, his speech at the Australian Chambers Business Congress on August 15-17, 2012 will be his very first... MORE
CTV News: Jeremy Gutsche on Rising Divorce and Snuggle for Pay
CTV News: Jeremy Gutsche on Rising Divorce and Snuggle for Pay
The beginning of the digital age ushered in an ease of communication unmatched by any other era in history. Though this is definitely something for modern society to be proud of, it does have some... MORE
CTV News: Arrests on YouTube and the Housing Bubble
CTV News: Arrests on YouTube and the Housing Bubble
Chief Trend Hunter and innovation keynote speaker Jeremy Gutsche has built his livelihood on helping others stay up-to-speed with relevant patterns and news in the face of chaos, so who better to... MORE
CTV News: Jeremy Gutsche on Manchester United IPO and Crime-Fighting Apps
CTV News: Jeremy Gutsche on Manchester United IPO and Crime-Fighting Apps
As a MBA, CFA, CEO of Trend Hunter and one of the most sought-after innovation keynote speakers on the planet, Jeremy Gutsche is able to discuss everything from the housing bubble to the recent 4,000%... MORE
The Globe and Mail: Trend Hunter's Conversational Marketing and Advertising Options
The Globe and Mail: Trend Hunter's Conversational Marketing and Advertising Options
Many would say that 2012 marks the peak of the digital age and thus, a pivotal change in the way people communicate. This means social media and conversational marketing is more important now than... MORE
Media Huddle: Trend Hunter's Internship Academy Featured
Media Huddle: Trend Hunter's Internship Academy Featured
The search for valuable Toronto journalism jobs in the digital age is not easy, but our Trend Hunter Academy does provide a beacon of hope for recent graduates, offering an entire curriculum... MORE
Trend Hunter Reality Promo
Trend Hunter Reality Promo
Superhero Fashion, Paparazzi Flash Mobs, Tattoos & Augmented Reality
Trend Hunter is ECSTATIC to reveal our reality tv show promo.  It’s a quick little promo video that introduces the characters and a couple rad trends… Trend Hunter is a progressive... MORE
Rapper-Rendered Skate Decks
Rapper-Rendered Skate Decks
The Pretty Toney Deck Bears Ghostface Killah's Likeness
Though hip hop and skateboarding have always come hand in hand, the recent release of the Pretty Toney Deck, designed by Mike Del Mundo, solidifies the relationship for a new generation. For the... MORE
Start Something Big: The Trend Hunter Team Discusses What Makes TH Awesome
Start Something Big: The Trend Hunter Team Discusses What Makes TH Awesome
Since our beginning in 2006, Trend Hunter has risen from one employee and a handful of contributors to a strong team of innovation experts and over 100,000 global members, and with the billion-view... MORE
HRVoice.org: Jeremy Gutsche Teaches HR Professionals to Embrace Culture
HRVoice.org: Jeremy Gutsche Teaches HR Professionals to Embrace Culture
At the base of any iconic company is a strong corporate culture, proving that HR is one of the most important components of a company’s success. The rise of the digital age, however, has put... MORE
Coolhunting Digital: Trend Hunter Featured in Cool Spotting Book by Anna Maria Lopez Lopez
Coolhunting Digital: Trend Hunter Featured in Cool Spotting Book by Anna Maria Lopez Lopez
As the first book devoted exclusively to coolhunting online, ‘Digital Coolhunting, Chasing the Latest Trends’ by Anna Maria Lopez Lopez is a natural match for Trend Hunter. Featured... MORE
CBS Miami: Jeremy Gutsche Dissects the Ink Craze
CBS Miami: Jeremy Gutsche Dissects the Ink Craze
Once reserved for hardcore individualists and societal misfits, tattoos and tattoo art are now a huge part of mainstream society. This is due in part to such TV shows as Miami Ink, whose wild... MORE
Advertising Academia Memes
Advertising Academia Memes
The Sh#t Cabbies Say Video is for Students of Advertising
As a former Creative Advertising & Broadcast student, I have no trouble finding the humor in the #### Cabbies Say video released earlier today. This, however, is not to say there are no laughs... MORE

Featured Ideas

Quirky Fabric Collages
Quirky Fabric Collages
The Hormazd Narielwalla 'Hat Parade' Exhibit is Cute and Cool
Hormazd Narielwalla is well-known for his creative collages, and his upcoming 'Hat Parade' exhibit is no exception. The exhibit will feature the designer's AW 2010 collection of headgear, displayed through… MORE
Dollhouse Humidors
Dollhouse Humidors
The LINLEY 'Partagas Serie D' s a Playful Way to House Cigars
The LINLEY 'Partagas Serie D' is the last place I would look if I was trying to find some cigars. This haute humidor looks more like a dollhouse than a humidified tobacco-keeper; however, this architectural… MORE
Frisky Fantasy Art
Frisky Fantasy Art
These Louis Botha Surrealist Designs are Fiercely Fantastical
Under the alias 'Dragonant,' Louis Botha creates fantastical designs of femme fatales, humanimals and villains to spark the imagination. With a portfolio chock-full of wildly imaginative works, Louis Botha… MORE
Vintage Hipster Pin-Ups
Vintage Hipster Pin-Ups
'Phocal Point Photography' Shoots a Retro-Look Spread
Phocal Point Photography is a Canadian collective of creatives headed by photographer Rock Serate. These imaginative artists demonstrate a flair for fashion, fabulousness and current trends in this spread… MORE
Freaky Fairytale Digi-Art
Freaky Fairytale Digi-Art
The 'Alice in Wonderland'-Inspired Work of Natalie Shau
The classic fairytale 'Alice in Wonderland' has inspired yet another inventive artist. Natalie Shau is an illustrator and photographer from Lithuania, whose work is slightly morbid but very sexy with a… MORE
Cougar Couture Spreads
Cougar Couture Spreads
Brian Jankic Shoots Sam Webb for Geil Magazine F/W 2010
This spread for the fall/winter edition of Geil Magazine definitely makes a statement. Entitled 'La Vie en Rose,' the Geil Magazine shoot features hunky hottie Sam Webb playing the boy toy for an older… MORE
City-Frolicking Fashion
City-Frolicking Fashion
Mango Fall/Winter 2010 Advertorial with Anja Rubik by Terry Richardson
The Mango Fall/Winter 2010 collection is a to-die-for compilation of key pieces for the colder seasons. This advertorial features hot model Anja Rubik rocking some Mango gear, photographed by Terry Richardson,… MORE
Macho Man Tournaments
Macho Man Tournaments
The Axe 'World's Manliest Game' Challenges Your Manliness
The Axe 'World's Manliest Game' may not be the first interactive gaming campaign, however it definitely sets itself apart. The strategy game site falls right in line with the rest of Axe's testosterone-ridden… MORE
Doll-Headed Ads
Doll-Headed Ads
The Mental Health Foundation Campaign is Creative and Surreal
The Mental Health Foundation campaign is looking to help those with a crowded mind. The easiest and most direct way to communicate this message is by replacing a person's head with a bundle of random objects...… MORE
Freckled Flora Photography
Freckled Flora Photography
The Sensuously Speckled Nikia Phoenix by Peter Dean Rickards
Peter Dean Rickards is a writer, photographer and filmmaker who puts his many talents to good use in this spread. This simple shoot features fierce model Nikia Phoenix lounging around nature, looking absolutely… MORE
Awesome Aquatic Art
Awesome Aquatic Art
Sarah Harvey Paints Hauntingly Beautiful Underwater Pieces
Sarah Harvey is a London-born artist whose astonishingly accurate work is both impeccably done and creatively conceived. The concept for her underwater series draws from the altered, wonky look of a body… MORE
Dapper Dark Blue Spreads
Dapper Dark Blue Spreads
Sean O'Pry Sizzles in Navy Blue for Details October 2010
The handsome Sean O'Pry graces Details October 2010 edition decked out and dapper in navy blue. Armed with the bone structure of a marble statue, O'Pry is the picture perfect man's man in the spread. Photographer… MORE
Hot Human Knots
Hot Human Knots
Helena Dietrich Creates Surreal Art that Challenges the Laws of Physics
The photographic portfolio of Helena Dietrich is one of those that you just can't help but look through over and over. This ultra-imaginative artist is truly one-of-a-kind, with ideas that are guaranteed… MORE
Constrained Couture Apparel
Constrained Couture Apparel
'The Cyclops Apprentice' is a Strange SS11 Collection
'The Cyclops Apprentice' is yet another awesome fashion oddity by Gabriella Marina Gonzalez. This collection is the designer's official SS11 installment, featuring freaky sci-fi fashion that falls right… MORE