Joze Penalba, Trend Hunter

Technosexual: the next trendy term?

Calvin Klein fragrances recently trademarked the term technosexual, which “a person with a strong aesthetic sense for fashion and a love of technology”. This trademark is linked to their latest fragrance launch: ck IN2U. The term defines the ever present influence of technology on the social interaction of today's web surfers. No need to mention this fragrance was launched on secondlife. [More]

Customizable Sneakers - Nike ID Takes Customization to the Next Step

Lifestyle trends are all about customization nowadays. People want to have a unique product. Nike leads the way with their fully customized shoes, letting you mix up to 6 colors on your trainers using… [More]