Trends Keynote
Jeremy Gutsche delivered the trends keynote at 10th Annual Consumer Trends Forum in San Francisco on May 7, 2009.
Conference Excerpt:

Consumers used to be easily characterized by age, income and other demographics, making it straightforward to design and market products that met relatively few failures. Today's consumer is much harder to define, requiring a wider view and a willingness to try new approaches to product and market development.
The Consumer Trends Forum, a two-day conference featuring top trend experts, will give you the tools you need to navigate today's diverse and ever-changing marketplace. By examining the consumer through a broad range of perspectives, the Trends Forum will help you gain a big-picture understanding of what is influencing consumer purchasing behavior today.
Other Keynotes On Trends