At the press preview for the North American International Auto Show, I snapped these difficult-to-shoot pics of what I am calling waterfallvertising. At the Jeep display, the waterfall is actually streamed in such a way that the water ‘prints’ the JEEP logo, stars, stripes and a picture of a jeep. This is NOT done by shining light onto the waterfall. Rather, the water is carefull streamed.
The technology is similar to the Read More: http://www.trendhunter.com/trends/waterfallvertising-water-streamed-to-show-images-and-text/