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Subject: Virtual Product Placement: Digital Placement in TV Shows (TrendHunter.com)

Check out the following article from TREND HUNTER Magazine:

Virtual Product Placement: Digital Placement in TV Shows

Viewers of the April 25 episode of the CBS show “Yes, Dear” may have noticed a box of Club Crackers sitting on a living room coffee table, next to a plate of cheese. What they didn’t see was that the box didn’t really exist, at least not on the set.

The Club Crackers box was inserted into the scene through virtual product placement, a process that uses computer graphics and digital editing to put products like cheesy puffs, soda and shopping bags into…

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http://www.trendhunter.com/trends/virtual-product-placement-digital-placement-in-tv-shows/

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