Viktor & Rolf started their Paris catwalk show with a surreal grey coat sporting an eye-popping enormous ‘NO’ slogan. The insistent “No!” was just one of a series of messages in which the creative Dutch designers tried to encapsulate their thoughts in words, fashion and the music soundtrack. Along with ‘Wow’ and ‘Dream on’, the word ‘No’ was also painted onto models’ faces and emblazoned on belt buckles and T-shirts.