Unilever is under scrutiny as activists, journalists and bloggers have criticized the company for being hypercritical through the latest Dove “Onslaught” campaign where Dove show the ugly side of beauty, whilst building a brand in the form of Axe through the use of beautiful bikini-clad women.
The video was made by Rye Clifton, a Senior Strategic Planner who claims he didn’t realise that both brands fell under the Unilever umbrella. When he found out, his immediate thought was,… Read More: http://www.trendhunter.com/trends/unilever-attack-dove/