The accelerating speed of business and the relentless churn of consumer trends can create nightmares for marketers and their ad agencies. By the time clients and creative directors realize that hemlines are going down, they may actually be rising again. Some agencies are responding by honing their trend-spotting skills.
Trend-spotting is driven in part by ad agencies’ fear that their traditional core business - making television ads - is threatened as new technology lets viewers… Read More: http://www.trendhunter.com/trends/trend-in-trend-spotting-importance-on-the-rise/