Assvertising, a hybrid term describing ad placements on the rears of models (male OR female).
It appears to be a surefire way to draw attention, particularly when seen in real life.
We stare at attractive bums, be they male or female, when they pass up by anyway, so why not place your logo or slogan there? Cost effective, easy to implement and quite viral.
It’s a real bummer not more companies have caught on.