Trend Hunter has written a lot about the rise of scentvertising, and Canadian Tire is the next example.
Recently while I was perusing a new home decor/fashion/beauty magazine I was overcome by the aroma of campfire. I was sitting on my couch and outside remained at least 2 feet of snow from the last storm, so I knew the unlikeness that someone was indeed roasting wienies outside. As I read on, the odour grew stronger until finally I came across a full page spring ad… Read More: http://www.trendhunter.com/trends/smell-the-spring-canadian-tire-sniff-strips/