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Subject: Size Zero Models Banned By Unilever (TrendHunter.com)

Check out the following article from TREND HUNTER Magazine:

Size Zero Models Banned By Unilever

As part of their ‘Real Beauty’ campaign for the Dove brand, Unilever has replaced size zero models with closer-to-reality, larger sized models. They’re using the Body Mass Index (BMI) as and indicator of ‘healthy’ body weight guidelines and sticking to this when choosing models for their Dove brand.



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http://www.trendhunter.com/trends/size-zero-models-banned-by-unilever/

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