The RSPCA in Australia launched a new ad with The Campaign Palace Sydney Agency, taking a new approach to connect with their audience emotionally. They portrayed abused humans in order to emphasize the severity of the abuses pets undergo as a result of neglect and violent behaviour.
This is the second campaign we’ve featured using humans in support of animal rights, complete with a violent and cruel photoshoot.
Boy text: “Animal cruelty shows itself… Read More: http://www.trendhunter.com/trends/shockvertising-rspca-campaign-in-australia-gets-ugly/