In the world of celebrity business authors, Seth Godin rises to the top of the list. He’s written numerous books, including, Unleashing the Ideavirus, Permission Marketing, Survival is Not Enough, Purple Cow, All Marketers are Liars and his latest, Small is the New Big.
In addition to his influential writing, Seth is an accomplished speaker and entrepreneur. He founded Yoyodyne, a leading direct marketer acquired by Yahoo, and most recently, Read More: http://www.trendhunter.com/trends/seth-godin-author-of-small-is-the-new-big-interview/