Marketers do everything they can to take an ok product and give it a great image. This company takes a great quality product in a high competition market and gives it an image that literally tears the marketing profession apart. Or is that the point? If all publicity is good publicity, then maybe all market postitions are good positions.
Earlier this year, Trend Hunter covered a Japanese designer that used the same strategy for its designer bags. It portrayed… Read More: http://www.trendhunter.com/trends/self-deprecating-advertising-another-bloody-water/